media buying & selling

ATTENTION 2025

ATTENTION 2025

  • ARF

Industry leaders gathered at ATTENTION 2025 on June 5 to explore the evolving science of attention measurement in advertising. This event featured new research from advertisers, agencies, and academics, including preliminary findings from Phase 3 of the Attention Measurement Validation Initiative. Attendees gained actionable insights into scalable attention metrics, their role in optimizing creative and media strategies, and how brands can better identify and engage audiences to drive results.

Member Only Access
The State of Retail Media Networks & Consumer Behavior

The State of Retail Media Networks & Consumer Behavior

  • Shopper 2025

On May 21, the industry’s top minds gathered in Chicago for a look at the future of retail, media, and consumer behavior and dove into the rapidly evolving role of Retail Media Networks (RMNs). Attendees gained actionable insights on the opportunities and challenges that RMNs present. Leading experts led discussions on optimizing RMN investments, navigating sales attribution complexities, adopting an "omni-normal" approach to connect with shoppers across all touchpoints, harnessing AI for brands and consumers, and more.

Member Only Access
Big Data and Advanced Audiences

Big Data and Advanced Audiences

  • Insights Studio Series

On March 12, the ARF hosted an Insights Studio exploring actionable strategies to improve audience segmentation, refine measurement practices, and deliver better campaign results. Nielsen shared an update on how data-driven insights enhance advertising effectiveness. DatafuelX and TelevisaUnivision unveiled general and specific findings about the value of Nielsen Panel & Big Data for data-driven linear campaigns.

Member Only Access
Big Data and Advanced Audiences

Big Data and Advanced Audiences

  • INSIGHTS STUDIOS

Going beyond demographics, planning, buying and selling TV with advanced audiences enables a greater bang for the advertising buck and enables sellers to optimize inventory allocation. On October 9, attendees learned about the opportunities and challenges associated with this increasingly used capability. Pete Doe of Nielsen discussed how to apply data-driven insights to enhance the effectiveness of advertising strategies. After, Paul Donato, Chief Research Officer of the ARF, led a follow-up conversation.

Member Only Access
 Next »