Media buying & selling

NYCU: What AVOD’s Growth Means for Marketers

• Posted: April 16, 2021

Please log-in using the log-in icon  on the upper right of the web site or create an account to view this page.

NYCU: Making Connected TV Advertising Easier

• Posted: April 8, 2021

Please log-in using the log-in icon  on the upper right of the web site or create an account to view this page.

NYCU: The Impact of the NFL’s New Rights Agreements

• Posted: March 26, 2021

Please log-in using the log-in icon  on the upper right of the web site or create an account to view this page.

NYCU: More CIMM Highlights — Streaming & OTT Ads

• Posted: February 19, 2021

Please log-in using the log-in icon  on the upper right of the web site or create an account to view this page.

NYCU: CIMM – Buyer & Seller Update

• Posted: February 12, 2021

Please log-in using the log-in icon  on the upper right of the web site or create an account to view this page.

NYCU: Impact of the Pandemic on Advertising

• Posted: October 1, 2020

Please log-in using the log-in icon  on the upper right of the web site or create an account to view this page.

NYCU: Goodbye GRP’s, Hello Impressions

• Posted: September 2, 2020

Analyst Jessica Hogue says the time has come for marketers to set aside the GRP and make the leap to impressions. Why? Because impressions make the valuation equal and uniform across channels, setting standards for a more holistic, intelligent and balanced measure of campaign success.
Read more »

NYCU: Mixing Video Formats Works better

• Posted: July 17, 2020

Please log-in using the log-in icon  on the upper right of the web site or create an account to view this page.

NYCU: Hollywood Returns

• Posted: June 18, 2020

Please log-in using the log-in icon  on the upper right of the web site or create an account to view this page.

NYCU: Dentsu Demands Better Attention

• Posted: June 12, 2020

Please log-in using the log-in icon  on the upper right of the web site or create an account to view this page.