Media buying & selling

NYCU: Goodbye GRP’s, Hello Impressions

Analyst Jessica Hogue says the time has come for marketers to set aside the GRP and make the leap to impressions. Why? Because impressions make the valuation equal and uniform across channels, setting standards for a more holistic, intelligent and balanced measure of campaign success.
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NYCU: Less Advertising – More Promos

Editor’s Note: The pandemic and its impact on the economy has turned the TV industry upside down and created a unique situation: more TV viewing concomitant with less demand for advertising.  

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