Streaming Ad Problems
Some ads play on streaming services even when the TV is off because of a lack of communication between TV sets and streaming devices. It causes an estimated waste of over $1 billion in ad dollars.
Media buying & selling
Fewer Ads on Streaming Platforms
Disney+ is joining other companies by announcing limited commercial loads on streaming services. They are even going a step further.
All About Podcasts
Here are three perspectives: Ad spending numbers, reasons for ad spend increases and the long-term outlook for podcasts. Read more »
Concurrent Track Panel Discussion: New Methods to Validate Audience Estimates
This live panel featured the presenters from the New Methods to Validate Audience Estimates track, with moderator Megan Margraff of Oracle following up on key points involving alternate data currencies, data harmonization and normalization, fragmentation challenges and advanced targeting in TV and CPG.
Member Only Access
The Cross-Platform Measurement Shift: Content to Ad Exposure
Bob Ivins of TVSquared by Innovid, presented a discussion on the shift to cross-platform measurement in television viewing. In this presentation, the speaker examined the changes in consumer behavior in television viewership, challenges presented in metrics stemming from audience fragmentation, new platforms and new currencies in metrics. Additionally, the speaker gave key metric areas to consider in the era of converged TV.
Member Only Access
The FAST and the Furious: Does the Rise of SVODs Imply Consumers Reject Ad-Supported Content?
The researchers reported on new insights from their on-going series of surveys on trends in consumer’s viewing behaviors with regard to ad-supported versus ad-free content.
Member Only Access
Concurrent Track Panel Discussion: Frontiers of Measuring Media Behaviors
This discussion showed how research and innovation in measurement can increase the impact of advertising and help marketers develop better strategies.
Member Only Access
Using Advanced Audiences to Drive Automotive Wins
ComScore and their client Pursuit Media described a case study: a media company had a smaller reach than their competitor and looked for new ways to convince an agency to add their channel to an automotive buy.
Member Only Access
Augmented Reality, Neuroscience & Measuring Audience Engagement
This study used neuroscience-based methods to explore if AR experiences—content as well as ads —provide more immersive engagement than other media.
Member Only Access