ARF KC Deep Dive: Retailers, 2024 Election and Holidays Q4
A new survey by Kantar reveals that most marketers expect the pandemic to have a long-lasting impact of advertising strategies. Read more »
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media buying & selling
ARF KC Resources Overview: State of the Industry
A new survey by Kantar reveals that most marketers expect the pandemic to have a long-lasting impact of advertising strategies. Read more »
Member Only AccessARF KC Deep Dive: Best Practices for Investing in and Executing Streaming TV
A new survey by Kantar reveals that most marketers expect the pandemic to have a long-lasting impact of advertising strategies. Read more »
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- Research & Data Quality
- Article
2025 TOP MEMBER QUESTIONS with ANSWERS
The ARF Knowledge Center provides secondary research services for ARF and ARF-MSI members on a broad range of topics, especially in advertising, marketing and research best practices. Continuing the core trend from previous years, members tended to ask questions specific to their category or business interests. However, there were also a few hot topics that popped up across membership, such as sports marketing and sponsorships, influencer marketing and AI. In addition, there were some larger, broader trends in themes specific to each constituency, outlined below.
Member Only AccessARF KC Resources Overview: TV and CTV Planning & Buying
A new survey by Kantar reveals that most marketers expect the pandemic to have a long-lasting impact of advertising strategies. Read more »
Member Only AccessARF KC Key Takeaways: What is the Future of Media Measurement?
A new survey by Kantar reveals that most marketers expect the pandemic to have a long-lasting impact of advertising strategies. Read more »
Member Only AccessThe Evolution of Quality Media
A new survey by Kantar reveals that most marketers expect the pandemic to have a long-lasting impact of advertising strategies. Read more »
Member Only AccessANA’s Aquila: Cross-Media Measurement by Marketers for Marketers
A new survey by Kantar reveals that most marketers expect the pandemic to have a long-lasting impact of advertising strategies. Read more »
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