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The Future of Social Media for Marketers

  • By Stephanie, Scalice, Young Pros Chair, LinkedIn

On March 16, 2023, the ARF Young Pros led an exploration of the ongoing transformation and future trajectory of social media to help organizations navigate the landscape and create more strategic social media plans. Panelists discussed trends, the role of influencers, creative branding campaigns and more.

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Is Ad Wear-Out a Myth?

A UK researcher has presented research that challenges ad wear-out assumptions. He argues his data “busts the wear-out myth”.

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What Does AI Mean for Advertising Research?

  • TOWN HALL

We’ve all heard about the growing use of artificial intelligence in advertising research and doom and gloom predictions that it will knock out jobs, but is this really the case? Agency leaders joined us for an ARF Town Hall to discuss the upsides and possible downsides of generative AI, as well as how they’re utilizing it in their businesses to boost efficiency. Attendees heard predictions on how AI will change the business model of advertising and what it could mean for media agencies.

Super Bowl Research Insights

While the various polls looking at the “Best Super Bowl Commercials” tend to vary widely in their results, advertising experts show a lot of agreement on what makes Super Bowl ads successful.

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A Peek Behind the Curtain – Preventing a Fumble: The Research POV on Super Bowl Advertising

  • By Jillian Rice, Ipsos (Creative Council Young Pros Officer)

The ARF Creative Council hosted its seventh Happy Hour event on Super Bowl advertising and what to watch for in the commercial breaks during this year’s big game. Council member Belle Frank of VMLY&R moderated a discussion with four creative experts – three of them from the Creative Council -- to discuss Super Bowl ad insights and trends, giving marketers important ideas to consider and advertising fans something to look for on Sunday night.

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