Increased Workloads for Marketers & Market Researchers
Workers in the advertising and advertising research industries are reporting increasing workloads – more than those in other industries.
data analytics
Better Attribution Research
This year’s Attribution & Analytics Accelerator event again focused on the science of marketing performance measurement. Experts presented and discussed insights from attribution studies, how to use marketing mix models, experiments and in-market testing, as well as new developments such as AI. Read more »
MSI 2022-24 Research Priorities
The Marketing Science Institute (a division of the ARF) has issued its research priorities for the next two years. Research that addresses change and disruptions tops the list. Read more »
- Past Event Highlights
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Attribution & Analytics Accelerator 2022
The boldest and brightest minds joined us November 14 - 17 for Attribution & Analytics Accelerator 2022—the only event focused exclusively on attribution, marketing mix models, in-market testing and the science of marketing performance measurement. Experts led discussions to answer some of the industry’s most pressing questions and shared new innovations that can bring growth to your organization.
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- Past Event Highlights
- Article
Optimizing Total TV: Strategies for the New Media Landscape
On October 25, 2022, media and measurement experts shared the latest research-based insights about today’s media landscape at OTT 2022 held on the Warner Bros. Discovery Studio Lot in Burbank, CA. Attendees learned more about what viewers really want when it comes to FAST, AVOD and SVOD, and whether there are viable solutions for cross-platform measurement.
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- Targets & Segments
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Scoring for Representation
On October 20, Radha Subramanyam, a pioneer in the media and technology industry, provided an update on the representation and measurement of diverse audiences at Advertising Week 2022, presented by the ARF. She shared how CBS is putting programming inclusiveness at the forefront and gave insight into how CBS formed a BIPOC metric to assess the value of racial representation in people’s content choices.
- Past Event Highlights
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How Do You Stimulate Great Creative and Measure It?
On October 13, 2022, industry leaders joined us for an inaugural Creative Effectiveness event on how to stimulate great creative and measure it. Panelists shared innovative and experiential formats as well as new approaches and tools in support of building and measuring campaigns. The event was followed by the ARF David Ogilvy Awards reception.
Member Only AccessConversations with “Great Minds”
Two 2022 ARF Great Mind Award recipients, Martin Renaud, winner of the Chief Marketing Officer (CMO) Award and Dr. Duane Varan, winner of the Erwin Ephron Demystification Award, shared insights on how research should be used to improve marketing.
- Research & Data Quality
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Best Practices in Thought Leadership
On June 14th, at the ARF’s Women in Analytics event, thought leaders in the research industry shared best practices and inspiration to help attendees gain ground on their thought leadership path.
Member Only AccessCTV Ad Fraud Schemes Rise
A major new study from DoubleVerify (DV) reports both progress and ongoing problems in digital advertising. Viewability rates are improving while the number of ad fraud schemes uncovered by DV spiked up 70% in 2021.