A new study by Meta concludes that changes in how data is used in online advertising can have a significant negative impact on the effectiveness of digital ad campaigns. This research can help us understand what work the industry can prioritize to help advertisers in a privacy-conscious environment.
Advertising practitioners often turn to personalization-based media strategies to counter banner blindness—the conscious or unconscious act of ignoring banner ads and other graphics that look like ads. But a new study challenges this practice by suggesting that breakthrough, creativity-based strategies may be more effective in some situations.
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Unexpected ads—like pop-ups and floaters—affect people’s attention and attitudes differently, depending on their location, the degree of unexpectedness and the user’s task level, new research has found. The study’s findings offer fresh evidence toward helping advertisers and website service providers design attention-grabbing ads.
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On July 12, 2022, forecasting, and product experts shared frameworks and strategies for participants to consider as they plan amid disruptions in the industry. Presenters discussed techniques marketers could use to drive consumer action and advocacy — as well as econometric models for search trends, insights on holistic analytics programs, reflections on gold standard probability methods — and new forecasting techniques in the wake of the pandemic and more.
Member Only AccessNewspapers are closing in the U.S. at the rate of about two per week, showing the pandemic-fueled, local-news crisis continues. Read more »
Do marketers, especially e-marketers, focus on the most pivotal moment in the shopping journey? Sure, it’s important to target consumers during search and on social media. But one marketer thinks that those are not the best channels and that the most vital step in every customer’s journey and experience with a brand is the purchase.
Datagraphs capture how people work, play, learn, socialize, transact, travel and any other activity that can be associated with commerce.
on the upper right of the web site or create an account to view this page.YouTube has provided a new overview of its evolving efforts to combat the spread of misinformation via YouTube clips, which sheds some light on the challenges that the platform faces, and how it’s considering its options in managing these concerns.
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Ever wonder what the impact of one negative review is on a product? Researchers in this MSI award-winning working paper were able to quantify this recently, from a retailer’s “newest first” review display policy. In technology and home and garden products, a single critical opinion had a detrimental impact that was two-fold, the study found. It increased the probability of continuing to search and to competitors while decreasing the purchase probability.
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