The Media Universe
Evan Shapiro has updated his “Media Universe” chart. This is what it looks like at the end of 2023. Read more »
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- Research & Data Quality
- Article
2023 Attribution & Analytics Accelerator
The Attribution & Analytics Accelerator returned for its eighth year as the only event focused exclusively on attribution, marketing mix models, in-market testing and the science of marketing performance measurement. The boldest and brightest minds took the stage to share their latest innovations and case studies. Modelers, marketers, researchers and data scientists gathered in NYC to quicken the pace of innovation, fortify the science and galvanize the industry toward best practices and improved solutions. Content is available to event attendees and ARF members.
Member Only AccessStriking a Balance: Privacy, Personalization & Profit
Modern digital privacy laws, while well-intentioned, carry significant unintended consequences. On September 12, industry experts joined us for a virtual Town Hall and discussed the unintended consequences of privacy regulations on marketers, consumers, the industry and society—as well as shared actionable strategies that can be used to mitigate their impacts.
Advertising Effectiveness: Performance Measurement in the New World of Privacy and Tools
On July 26, measurement practitioners discussed how to adapt to this new era of privacy with tools for measuring ad performance effectiveness. Panelists explored new considerations for existing methods, such as marketing mix modeling (MMMs) and multi-touch attribution (MTAs), and discussed the pros and cons of various privacy enhancing technologies (PETs), including multi-party computation, clean rooms, and more.
- Analytics & Data Science
- Article
Data Pooling could Reinvigorate Online Display Ads
Buying online display ads in bulk through online exchanges makes it difficult to ascertain the effectiveness of such ads, a situation that’s less than ideal. This is especially true for new websites. One proposed solution is to pool data across advertisers and publishers. Doing so while running matching simulations can substantially improve the welfare of such ads for advertisers, publishers and networks, too.
Member Only Access
- Targets & Segments
- Article
Using Generative AI to Improve Search Engine Advertising (SEA)
While generative AI is expected to revolutionize many aspects of marketing, so far large language models (LLMs) may not be sufficient to tackle search engine advertising (SEA) all on their own. Using a hybrid AI model that incorporates human judgement instead can help optimize SEA, allowing marketers to do far more with less.
Member Only Access
- Research & Data Quality
- Article
Striking a Balance: Privacy, Personalization & Profit
Modern digital privacy laws, while well-intentioned, carry significant unintended consequences. On September 12, industry experts joined us for a virtual Town Hall and discussed the unintended consequences of privacy regulations on marketers, consumers, the industry and society—as well as shared actionable strategies that can be used to mitigate their impacts.
Member Only AccessMore Summer Reading
The Wall Street Journal has compiled a list of “the best marketing books.” They are mostly critical of advertising. Read more »
- Research & Data Quality
- Article
Advertising Effectiveness: Performance Measurement in the New World of Privacy and Tools
On July 26, measurement practitioners discussed how to adapt to this new era of privacy with tools for measuring ad performance effectiveness. Panelists explored new considerations for existing methods, such as marketing mix modeling (MMMs) and multi-touch attribution (MTAs), and discussed the pros and cons of various privacy enhancing technologies (PETs), including multi-party computation, clean rooms, and more.
Member Only AccessThe Value of Offsite Data
SPONSORED BY META
A new report by Meta explores the value of offsite data to advertisers in an evolving digital ad ecosystem.