creative effects

• Past Event Highlights
• Article

How B2B Brands Can Win Audience Attention

• Article

The Modern Marketers Guide to Sonic Branding

• Article

Ad Testing Breakthrough: AI Amplifies the Voice of Humans

• Article

The New Era of Storytelling: How AI Enables a New View on Ways Creative Drives Media Impact

• Research & Data Quality
• Article

Marketing Analytics Accelerator: 2024

The Marketing Analytics Accelerator – the only event focused exclusively on attribution, marketing mix models and the science of marketing performance measurement – returned for its ninth year on November 13. The industry’s boldest and brightest minds joined us in NYC to share their latest innovations and case studies that will improve your business outcomes.

• Article

CMO Brief: Retail Media Networks

• Article

ARF Knowledge at Hand: Retail Media Networks

• Article

WARC Trends & Approaches to Advertising Creative