In our last issue, we featured insights from an LA Media Research Council event on recent research insights. This issue of NYCU presents a summary of new studies and media experts’ conclusions regarding 2023 priorities. Read more »
Here are highlights from the ARF, MSI and CIMM’s plans for 2023. Read more »
The Media Rating Council (MRC) is known for audits and accreditation work to secure valid, reliable and effective media measurement. However, a large portion of their efforts are focused on developing and updating measurement standards. Read more »
The boldest and brightest minds joined us November 14 - 17 for Attribution & Analytics Accelerator 2022—the only event focused exclusively on attribution, marketing mix models, in-market testing and the science of marketing performance measurement. Experts led discussions to answer some of the industry’s most pressing questions and shared new innovations that can bring growth to your organization.
Member Only AccessMercedes Benz conducted a study exploring how to target in a cookie-less world and found AI and ML offer effective solutions.
The ARF Cross-Platform Measurement Council has put out a practical handbook to help marketers and media operators gain a full understanding of data cleanrooms. It explains how cleanroom vendors provide clients and their partners with such a service, which links first-party data across two or more companies on a record level in a secure and privacy-compliant fashion. Interest in cleanrooms has been increasing because the disappearance of third-party cookies is on the horizon. The handbook not only demystifies cleanrooms, but it also includes use cases for insights, audience activation and measurement, and offers practical advice on questions to ask data cleanroom providers.
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On October 25, 2022, media and measurement experts shared the latest research-based insights about today’s media landscape at OTT 2022 held on the Warner Bros. Discovery Studio Lot in Burbank, CA. Attendees learned more about what viewers really want when it comes to FAST, AVOD and SVOD, and whether there are viable solutions for cross-platform measurement.
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Data clean room technology has had a place in the advertising ecosystem for years but has become increasingly prominent in today’s landscape where major disruptions in data governance and privacy are emerging. Data cleanroom companies provide environments for two or more companies to share first-party data in a neutral, secure, privacy-compliant manner. They are used for activation, media measurement, and insights. At this event, Working Group Chair Sable Mi (VP of Analytics, Epsilon) moderated a powerful discussion with guests Alya Adelman (Director of Product, Blockgraph), Devon DeBlasio (VP of Product Marketing, InfoSum), Matt Karasick (Chief Product Officer, Habu), and Alysia Melisaratos (Head of Solutions Engineering, LiveRamp) to unpack the value that data clean rooms can provide.
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The ARF’s Paul Donato guided the panelists through a number of topics related to reconciling privacy with targeting.
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Kevin Whitcher (DISQO) provided an overview of current identifier availability and their use in measuring ad outcomes.
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