Summary
On June 28, media research pioneer and journalist Bill Harvey sent excerpts of his latest
Media Village article to several of the industry’s leading media researchers. That article was entitled:
Cross-Media Duplication Must Be Rigorously and Empirically Determined. What followed was a robust intellectual debate that outlines where the lines are drawn in the industry as far as whether virtual IDs (VIDs) can overcome issues of privacy and still provide an accurate account of campaign cross-platform duplication. We now share this jaunty and insightful exchange with our members.
