data quality

  • Article

Should Marketers Trust AI Outputs?

CIMM (The Coalition for Innovative Media Measurement) held its 11th Converged TV Measurement and Data Summit on February 16 and 17, 2022. The Summit brought together marketers, media agencies, media companies and vendors to discuss solutions for converged TV measurement, including the emergence of multiple currencies. Read more »

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What Buyers Expect from Retail Media Measurement

What Buyers Expect from Retail Media Measurement

  • ARF; The Advertising Club of New York

As retail media expands across onsite, offsite and in-store environments, buyers are looking beyond basic attribution to determine whether advertising is actually driving incremental sales. In a guest article for The Advertising Club of New York, Tracy Adams, PhD, ARF Senior Director of Research & Insights, examines findings from the second phase of the ARF Retail Media Network Standardization Project, revealing what advertisers and agencies say they need to make retail media measurement more comparable, transparent and trustworthy.

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  • Article

Doubts about Polling – and about Consumer Research

CIMM (The Coalition for Innovative Media Measurement) held its 11th Converged TV Measurement and Data Summit on February 16 and 17, 2022. The Summit brought together marketers, media agencies, media companies and vendors to discuss solutions for converged TV measurement, including the emergence of multiple currencies. Read more »

Member Only Access
  • Article

Five Things to Remember When Using AI

CIMM (The Coalition for Innovative Media Measurement) held its 11th Converged TV Measurement and Data Summit on February 16 and 17, 2022. The Summit brought together marketers, media agencies, media companies and vendors to discuss solutions for converged TV measurement, including the emergence of multiple currencies. Read more »

Member Only Access
From AI Adoption to AI Accountability: What Comes Next for Advertisers

From AI Adoption to AI Accountability: What Comes Next for Advertisers

  • ARF; The Advertising Club of New York

Artificial intelligence is becoming deeply embedded in advertising and marketing, but adoption alone is no longer the story. In this guest article for The Advertising Club of New York, ARF Senior Director of Research & Insights Tracy Adams examines findings from the ARF's latest AI research, which reveals that while organizations are increasingly confident in AI-generated outputs, many are still developing the testing, governance and measurement practices needed to ensure those outputs deliver meaningful business value.

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