data quality

• Past Event Highlights
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ATTENTION 2025

• ARF

Industry leaders gathered at ATTENTION 2025 on June 5 to explore the evolving science of attention measurement in advertising. This event featured new research from advertisers, agencies, and academics, including preliminary findings from Phase 3 of the Attention Measurement Validation Initiative. Attendees gained actionable insights into scalable attention metrics, their role in optimizing creative and media strategies, and how brands can better identify and engage audiences to drive results.

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Attention Update

• Past Event Highlights
• Article

Grounding AI in Human Truth: Getting Simulation Closer to Reality

• Article

Understanding the Role of Retail Media Networks – Is It Right for Your Campaign?

• Article

Sparring with AI: Using LLMs to Challenge Confirmation Bias

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Quote of the Week

• Article

From Data to Dollars: How Shiseido Leveraged Machine Learning to Create Meaningful Customer Experiences

• Article

Using Daily, Campaign-Level Insights to Maximize ROAS with Machine Learning MMM