The ARF conducted its second annual Privacy Study among 1,100 American consumers during the week of March 26th, 2019. The first study was conducted during the week of May 28th, 2018. Both surveys were conducted using a Qualtrics online sample and platform and were weighted to U.S. population estimates for age, gender, and region. Read the article.
ARF researchers surveyed 1,200 American consumers from April 24-27 of this year for their attitudes on privacy. There were several very interesting findings. For instance, while mobile use has steadily increased and PC use declined in the last two studies, this year’s survey finds a reversal in that trend. PC use is up, presumably, due to widespread stay-at-home orders.
Read the article.
Cause-marketing campaigns typically involve a company’s promise to donate a certain amount of money to a nonprofit organization or social cause when customers purchase its products or services. Researchers studied how long such a campaign should last to be the most effective, and under what conditions, such as types of products and cause.
Animals have been used in ads effectively for decades, yet little is known about their effects on consumer reactions along the purchase-decision process. New research shows evidence of animals’ influences on different stages of the decision-making journey, with women reacting more positively than men. But the outcomes changed when human models were included in the ads.