on the upper right of the web site or create an account to view this page. on the upper right of the web site or create an account to view this page.AudienceXScience: Keynote – Collecting Data During a Global Pandemic (Monday – 9/21/20)
With the arrival of the COVID-19 pandemic, the US Census Bureau’s leadership had to think outside the box. Learn how the agency modified its work, all while maintaining operations, releasing data products and continuing to serve the data-user community during this unprecedented time.
Dr. Ron Jarmin – Deputy Director and COO, U.S. Census Bureau
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Growing interest in contextual targeting is renewing the focus on context effects. Several new studies will be presented during the conference. In addition, the ARF Cognition Council will be hosting a special event on Wednesday.
The disappearance of third-party cookies will have a major impact on marketing. In the July 17th NYCU, the ARF’s Paul Donato explained the impact on attribution. Here are excerpts from an article in Digiday on the implications for targeting. Read more »
Omnicom’s Hagedorn explains why we need to reset behavioral data and what kind of research will prepare us for the future.
A KPMG survey reveals that US consumers are becoming increasingly concerned with, and distrustful of, how companies use, manage and protect their personal data. They want both corporations and the government to play an active role in protecting consumer data.
Third party-cookies are disappearing. Will that mean the end of a marketer’s ability to assess the impact of ads on different platforms? The ARF’s Paul Donato remains optimistic.
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The popular TikTok app is owned by ByteDance, a Chinese multinational internet technology company. Three articles address the recent controversies about a possible ban.
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