The ARF conducted its second annual Privacy Study among 1,100 American consumers during the week of March 26th, 2019. The first study was conducted during the week of May 28th, 2018. Both surveys were conducted using a Qualtrics online sample and platform and were weighted to U.S. population estimates for age, gender, and region. Read the article.
ARF researchers surveyed 1,200 American consumers from April 24-27 of this year for their attitudes on privacy. There were several very interesting findings. For instance, while mobile use has steadily increased and PC use declined in the last two studies, this year’s survey finds a reversal in that trend. PC use is up, presumably, due to widespread stay-at-home orders.
Read the article.