NYCU: Ad Impact Attribution Without Cookies
Third party-cookies are disappearing. Will that mean the end of a marketer’s ability to assess the impact of ads on different platforms? The ARF’s Paul Donato remains optimistic.
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privacy
NYCU: Much Ado About TikTok
The popular TikTok app is owned by ByteDance, a Chinese multinational internet technology company. Three articles address the recent controversies about a possible ban.
NYCU: Less Education Means Less Trust
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on the upper right of the web site or create an account to view this page.In Brief: Zoom and Privacy
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on the upper right of the web site or create an account to view this page.A Potential “Existential Crisis” In Martech
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on the upper right of the web site or create an account to view this page.Merkle Surveys Industry Executives
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on the upper right of the web site or create an account to view this page.One Role Of Data In Elections
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on the upper right of the web site or create an account to view this page.Updates on Key Industry Issues
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on the upper right of the web site or create an account to view this page.CMO Brief: Brand Safety—What is the Real Risk to Brands?
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on the upper right of the web site or create an account to view this page.We Say We Want Privacy Online, But Our Actions Say Otherwise
In this Harvard Business Review article, Leslie John analyzes the conflict between consumer concerns with online privacy and the actual behavior of consumers, which includes sharing private photographs and broadcasting personal activities on social media. John labels this contrast between concern and behavior as the “privacy paradox.” She uses insights from behavioral psychology and the social sciences to explain the prevalence of this paradox.
John summarizes the reasons for the inconsistency between consumer privacy concerns and behaviors. These reasons include:
-Privacy is a faceless issue. Covert tracking of online behavior does not concern consumers. However, targeted or highly personalized advertisements concern consumers because they feel violated by such ads.
-Sharing feels good. Recent neuroscientific research reveals that self-disclosure is intrinsically rewarding.
-Websites use defaults. Consumers don’t usually opt-out of preset options.
-People disclose more to computers than to each other. They are less concerned with bots and algorithms reading their mail than with human scanning.
-People don’t realize the implications of what they are revealing. Consumers may not understand that personal data, shopping habits, etc. when combined may be very revealing.
-People underestimate the threat of privacy violations. The author refers to a survey revealing that 56% of respondents were overly optimistic about their probability of avoiding identity theft.
John believes that the lack of consistent concern by consumers about privacy, and the interests of online companies in making information easily available may require government regulation to protect consumer privacy.
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