on the upper right of the web site or create an account to view this page.As the industry debates the future of audience measurement, the ARF’s upcoming AUDIENCExSCIENCE conference puts this issue front and center. Read more »
on the upper right of the web site or create an account to view this page. on the upper right of the web site or create an account to view this page. on the upper right of the web site or create an account to view this page. on the upper right of the web site or create an account to view this page.Do new marketing strategies increase cyber risks? This report argues that cyber breaches are leaving organizations vulnerable, but that such dangers are ignored by many CMOs. Read more »
The ARF conducted its second annual Privacy Study among 1,100 American consumers during the week of March 26th, 2019. The first study was conducted during the week of May 28th, 2018. Both surveys were conducted using a Qualtrics online sample and platform and were weighted to U.S. population estimates for age, gender, and region. Read the article.
ARF researchers surveyed 1,200 American consumers from April 24-27 of this year for their attitudes on privacy. There were several very interesting findings. For instance, while mobile use has steadily increased and PC use declined in the last two studies, this year’s survey finds a reversal in that trend. PC use is up, presumably, due to widespread stay-at-home orders.
Read the article.
on the upper right of the web site or create an account to view this page.