The ARF’s 4th Annual Privacy Study

One of the ARF’s most anticipated reports, the 2021 Privacy Study surveyed 1,280 American consumers from May 14 to the 26, 2021, via a Qualtrics online sample and platform. This report contains perennial questions regarding mobile and PC usage, willingness to share digital data, trust and how well privacy terms are understood. In the latest report, as in the 2020 version, we added questions about the acceptability of using personal data under various circumstances and for various purposes.  Read the article.