What Lift & ROI Measurement Products Exist Today?

Relevant key performance indicators (KPIs) have become increasingly important over the last decade for evaluating the impact of marketing and media spending. Today, numerous companies offer products that measure “ROI” and “lift,” But, for many, it is difficult to differentiate them. This prompted the Online-Offline Metrics Working Group of the ARF’s Cross-Platform Measurement Council to create: The Guide to Lift and ROI Measurement Products. This comprehensive report highlights the product offerings of 27 companies in the space.
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NYCU: Decline in Market Research Spending

Many companies believe data gathering from social media and other online sources is an easily available and cheaper shortcut. This year, with COVID-19 hurting the economy, the decline in market research services is expected to accelerate.   
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