purchase journey
- Targets & Segments
- Article
The State of Retail Media Networks & Consumer Behavior
On May 21, the industry’s top minds gathered in Chicago for a look at the future of retail, media, and consumer behavior and dove into the rapidly evolving role of Retail Media Networks (RMNs). Attendees gained actionable insights on the opportunities and challenges that RMNs present. Leading experts led discussions on optimizing RMN investments, navigating sales attribution complexities, adopting an "omni-normal" approach to connect with shoppers across all touchpoints, harnessing AI for brands and consumers, and more.
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- Targets & Segments
- Article
In-House vs. Influencer Livestreaming: What Drives Sales Most?
Livestreaming is rapidly transforming e-commerce, but which strategy works best—brand-led sessions or influencer promotions? This study of 163 apparel brands reveals that in-house livestreaming delivers more consistent sales boosts than most influencer collaborations, offering key insights for marketers navigating the live commerce boom.
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