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technology & telecom

What Smartphone Buyers Want

  • Posted: May 5, 2022

A new survey finds that hardware features remain important when choosing a smartphone. However, around the world, financial and environmental considerations are climbing up buyers’ agendas.

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Brands Flex Their Pricing Power

  • Posted: March 31, 2022

Big brands and retailers are raising prices, partly due to pandemic-related costs — but also because the drumbeat of inflation and supply-chain news provides air cover. AdExchanger says that many companies are raising prices to expand profit, not to sustain it and revisits the “brand” concept.

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