technology & telecom

What Smartphone Buyers Want

A new survey finds that hardware features remain important when choosing a smartphone. However, around the world, financial and environmental considerations are climbing up buyers’ agendas.

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Brands Flex Their Pricing Power

Big brands and retailers are raising prices, partly due to pandemic-related costs — but also because the drumbeat of inflation and supply-chain news provides air cover. AdExchanger says that many companies are raising prices to expand profit, not to sustain it and revisits the “brand” concept.

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NYCU: Perspectives on the Future of Advertising

When two industry heavyweights meet and talk about the future of the advertising industry, it’s worth it to stop and listen. Marla Kaplowitz, President and CEO of the 4A’s for the past five years, probed industry issues earlier this month with Philippe Krakowsky, a 20-year veteran of IPG who recently completed his first year as CEO.
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