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How Does the Digital Environment Impact Advertising Creativity?

How Does the Digital Environment Impact Advertising Creativity?

  • JOURNAL OF ADVERTISING RESEARCH

Does the digital environment support or constrain advertising creativity? The answer is both. But how? Researchers in Australia relied on two seminal methods—the rigorous Delphi recruitment method through which research queried creative experts worldwide, and the Four P’s model of creativity. These were applied to investigate “place” (the digital environment) and its impact on the remaining P's: process, person and product. What they found was that technology both enhances and represses creativity.  

Identity Resolution Group: Demystifying Data Cleanrooms

Identity Resolution Group: Demystifying Data Cleanrooms

  • By Claudia Chang (Clear Channel Outdoor, Young Pros Officer)
  • ARF Cross-Platform Measurement Council

Data clean room technology has had a place in the advertising ecosystem for years but has become increasingly prominent in today’s landscape where major disruptions in data governance and privacy are emerging. Data cleanroom companies provide environments for two or more companies to share first-party data in a neutral, secure, privacy-compliant manner. They are used for activation, media measurement, and insights. At this event, Working Group Chair Sable Mi (VP of Analytics, Epsilon) moderated a powerful discussion with guests Alya Adelman (Director of Product, Blockgraph), Devon DeBlasio (VP of Product Marketing, InfoSum), Matt Karasick (Chief Product Officer, Habu), and Alysia Melisaratos (Head of Solutions Engineering, LiveRamp) to unpack the value that data clean rooms can provide.

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  • Article

A Conversation with Horizon’s CEO

Bill Koenigsberg talks about the future of media, the crisis in Ukraine and how Horizon is getting staff back into the office. Horizon Media has just reopened its doors to staff after yet another COVID-19 shutdown and is ready to get people back into the office on a hybrid schedule. As Media CEO Bill Koenigsberg puts it, you can't compete with rolling out of bed in your pajamas, but people do miss being together. Koenigsberg is at the helm of Horizon as it navigates a complex and shifting media landscape for clients -- from the end of cookies to the rise of the metaverse, to all things shoppable commerce. These changes are informing the agency's strategy, from its data platform blu to upfront negotiations. Koenigsberg also talks about how Horizon is helping clients navigate the crisis in Ukraine and where he sees growth coming from in 2022. Source: Weissbrot, A. (2022, March 3). Campaign Chemistry: Horizon Media CEO Bill Koenigsberg. campaignUS.

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  • Article

CMO Briefs: Understanding Biases in Panel and Census Research Using AI/ML

Numerous bias types can impact panel and census research. Artificial intelligence (AI) and machine learning (ML) algorithms can perpetuate them. This is true of surveys, panels and the big data sets that are often used to calibrate each other. The following report touches on some of the biases that can occur, where they may affect panel and census research that use AI/ML and mitigation efforts to account for them. Read the article.

  • Article

KaH: Understanding Biases in Panel and Census Research Using AI/ML

Numerous biases can impact panel and census research. While some believe that artificial intelligence (AI) and machine learning (ML) offer easy ways to circumvent them, the truth is, algorithms can perpetuate such biases. This is true of surveys, panels and the big data sets that are often used to calibrate each other. The following report covers the numerous biases that can occur, where they may infiltrate panel and census research that use AI/ML and mitigation efforts to account for them. Read the article.