attribution

NYCU: Why RCT will Make Advertising More Effective

• Posted: July 30, 2020

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NYCU: Ad Impact Attribution Without Cookies

• Posted: July 17, 2020

Third party-cookies are disappearing. Will that mean the end of a marketer’s ability to assess the impact of ads on different platforms? The ARF’s Paul Donato remains optimistic.
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NYCU: Better Ad Impact Measures

• Posted: June 18, 2020

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