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The Measurement Dilemma — Navigating Privacy-Driven Disruption

The Measurement Dilemma — Navigating Privacy-Driven Disruption

  • Insights Studio

Changes in privacy legislation, the deprecation of the third-party cookie, and new rules on Google and Apple platforms have set the stage for the impending data disruption in the advertising industry, as outlined in IAB’s State of Data 2022 report and OptiMine’s overview on Google Topics. Both presentations and the subsequent panel discussion in this Insights Studio session emphasized the unavoidable impact the loss of individual tracking will have on measurement and attribution and urged marketers to act quickly to prepare for the effects on revenues.

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AUDIENCExSCIENCE 2021

AUDIENCExSCIENCE 2021

  • AUDIENCExSCIENCE 2021

AUDIENCExSCIENCE 2021 hosted industry leaders and innovators to address the most critical audience measurement issues. Speakers hailing from brands, agencies, media and research companies shared their work and perspectives on the future of addressable TV, which cross-platform measurement methods hold the most promise and why, and how companies are building audiences and developing trust among data deprecation and privacy concerns. Key takeaways, the full event video, and presentations are available for ARF members: If you are interested in becoming a corporate member, please contact New-Member-Info@thearf.org. LOGIN TO ACCESS

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