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Marketing Analytics Accelerator: 2024
  • Research & Data Quality
  • Article

Marketing Analytics Accelerator: 2024

November 13, 2024
Member Only Access

Summary

The Marketing Analytics Accelerator – the only event focused exclusively on attribution, marketing mix models and the science of marketing performance measurement – returned for its ninth year on November 13. The industry’s boldest and brightest minds joined us in NYC to share their latest innovations and case studies that will improve your business outcomes.
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  • A/B testing
  • ad creative
  • ad spend
  • AI/ML
  • attention
  • attribution
  • audio
  • awareness
  • baby boomers
  • brand equity
  • brand lift
  • brands & branding
  • budgeting
  • channel planning
  • cinema
  • consumer attitudes
  • consumer behavior
  • content measurement
  • copy testing
  • creative effects
  • creativity
  • cross-platform/cross-device
  • data analytics
  • data quality
  • effectiveness
  • effectiveness & ROI
  • emotion
  • engagement
  • fashion & beauty
  • financial services
  • forecasting
  • formats
  • future state
  • gen alpha
  • gen X
  • gen Z
  • identity resolution
  • incrementality
  • leveraging data
  • long term vs short term
  • marketing analytics
  • Marketing Effectiveness Accelerator
  • MMM
  • MMM (marketing and media mix)
  • modeling
  • MTA
  • MTA (multi-touch attribution)
  • optimization
  • purchase funnel
  • research methods
  • retail & restaurants
  • retail media networks
  • segmentations
  • social media
  • streaming
  • targeting
  • teams & talent
  • TV
  • Topics
    • Ad Effectiveness & ROI
    • Analytics & Data Science
    • Audience & Media Measurement
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    • Targets & Segments
  • Find a Solution
    • 2024 Top Member Questions
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    • News You Can Use
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    • CMO Briefs

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To further, through research, the scientific
practice of advertising and marketing

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