data analytics

• Article

Privacy First, Cookies Second

• Research & Data Quality
• Article

Steering AI Bias: How Persona Prompts Unlock Nuance in Gen AI Responses

• ARF
• Psychology of GenAI

Large language models mirror human cognitive biases—but can those biases be guided? New ARF and MSI research reveals that while loss aversion remains deeply ingrained in AI responses, introducing persona information, such as demographics or personality traits, can increase variability and make outputs more nuanced. For advertisers and researchers, this opens the door to design strategic prompts that spark richer and more nuanced, human-like responses.

• Article

Building Authentic Connections During Unpredictable Times

• Article

See Inside Your Ads: Decoding Authenticity

• Article

How To Build (And Measure) An Authentic Brand

• Article

Agentic AI in Action: Practical Workflows for Researchers and Marketers

• Targets & Segments
• Article

Authenticity in Action: What Consumers Want from Social Media Marketing

• By Brooke Waters (Ipsos), Young Pros Officer
• ARF

On November 5, the ARF Social Council explored how audiences perceive authenticity on social media and how brands can build trust, credibility, and stronger outcomes through more genuine messaging and partnerships. Attendees heard new research from HawkPartners, Breakthrough Research, SunDogs and the ARF Social Council, followed by a dynamic discussion.

• Past Event Highlights
• Article

Agentic AI in Action: Practical Workflows for Researchers and Marketers

• ARF
• ARF

AI has moved far beyond simple prompting. On October 30, we led an interactive workshop exploring what agentic AI is, how it differs from standard AI prompting, and why it matters for advertising and marketing researchers. By the end, attendees learned when and how to use agentic AI effectively, what its limitations are, and how to begin experimenting with it in their own workflows.