Less than 20% of social content on Facebook generated any kind of detectable emotional response. The study from CrowdEmotion and Havas Media examined respondents' reactions to a newsfeed mock-up that included sponsored ads, posts on trending articles, and ‘more authentic’ friends’ stories. Read more »
Member Only AccessLess than 20% of social content on Facebook generated any kind of detectable emotional response. The study from CrowdEmotion and Havas Media examined respondents' reactions to a newsfeed mock-up that included sponsored ads, posts on trending articles, and ‘more authentic’ friends’ stories. Read more »
Member Only AccessLess than 20% of social content on Facebook generated any kind of detectable emotional response. The study from CrowdEmotion and Havas Media examined respondents' reactions to a newsfeed mock-up that included sponsored ads, posts on trending articles, and ‘more authentic’ friends’ stories. Read more »
Member Only AccessLess than 20% of social content on Facebook generated any kind of detectable emotional response. The study from CrowdEmotion and Havas Media examined respondents' reactions to a newsfeed mock-up that included sponsored ads, posts on trending articles, and ‘more authentic’ friends’ stories. Read more »
Member Only AccessLess than 20% of social content on Facebook generated any kind of detectable emotional response. The study from CrowdEmotion and Havas Media examined respondents' reactions to a newsfeed mock-up that included sponsored ads, posts on trending articles, and ‘more authentic’ friends’ stories. Read more »
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Can facial expressions reliably reveal emotional responses to advertising across cultures? A new study published in the Journal of Advertising Research suggests the answer is yes. Drawing on a massive global database of more than 70,000 advertising studies and nearly 3.8 million frames of viewer facial responses, the authors found remarkably consistent facial expression patterns across 12 world regions. The study provides evidence that certain expressions linked to happiness, disgust, surprise and awe appear universally in response to advertising and entertainment content—supporting the use of automated facial coding as a valuable tool in global advertising research and creative testing.
Member Only AccessLess than 20% of social content on Facebook generated any kind of detectable emotional response. The study from CrowdEmotion and Havas Media examined respondents' reactions to a newsfeed mock-up that included sponsored ads, posts on trending articles, and ‘more authentic’ friends’ stories. Read more »
Member Only AccessLess than 20% of social content on Facebook generated any kind of detectable emotional response. The study from CrowdEmotion and Havas Media examined respondents' reactions to a newsfeed mock-up that included sponsored ads, posts on trending articles, and ‘more authentic’ friends’ stories. Read more »
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