engagement
- Targets & Segments
- Article
Cracking the Code of Content Discovery: What Keeps Viewers Watching?
The streaming landscape has never been more abundant—or more overwhelming. With over 1.7 million shows and movies across global platforms and 1,600+ FAST channels, audiences are inundated with choice. This ARF Knowledge at Hand report explores how fragmentation, option fatigue and algorithmic shortcomings affect content discovery and what media organizations are doing to reduce discovery friction and retain (even grow) engagement.
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- Audience & Media Measurement
- Article
Discover the Current State of Attention Metrics in Today’s Marketplace
The ARF Attention Report explores the evolving role of attention metrics in advertising, examining their adoption, effectiveness and challenges across agencies and brand-side advertisers. The data is based on a survey measuring the array of metrics currently used by advertisers and agencies across various platforms and industries. As the advertising industry increasingly values consumer engagement beyond traditional reach-based metrics, attention metrics have gained prominence, though adoption and integration remain uneven. Key findings include that attention metrics are gaining traction, with 64% of agencies and 43% of advertisers reporting frequent or constant use. Engagement rates (58%) and time spent (55%) are the most widely used attention metrics due to their accessibility, while advanced methods like biometric response (16%) and neuro measures (13%) remain relatively niche.
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