streaming

Unpacking the Streaming Top 10: A Deep Dive into the Metrics and the Market Trends

Unpacking the Streaming Top 10: A Deep Dive into the Metrics and the Market Trends

On September 18, we pulled back the curtain on how the Streaming Top 10 is created and explored how these titles fuel streaming and many of our cultural conversations. Nielsen revealed why specific metrics are chosen for reporting, provided a deeper understanding of overall trends and observations, and discussed some interesting factoids gathered over five years of tracking.

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Cracking the Code of Content Discovery: What Keeps Viewers Watching?

Cracking the Code of Content Discovery: What Keeps Viewers Watching?

  • ARF
  • Knowledge at Hand | CMO Brief

The streaming landscape has never been more abundant—or more overwhelming. With over 1.7 million shows and movies across global platforms and 1,600+ FAST channels, audiences are inundated with choice. This ARF Knowledge at Hand report explores how fragmentation, option fatigue and algorithmic shortcomings affect content discovery and what media organizations are doing to reduce discovery friction and retain (even grow) engagement.

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