Targeting Consumers in Life-stage Transitions
Analysis of generational change can help make accurate forecasts about trends in consumer behavior – but only if done right. Read more »
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baby boomers
Pharma Council Future Health Perspective: Health, Rewired
Analysis of generational change can help make accurate forecasts about trends in consumer behavior – but only if done right. Read more »
Member Only AccessTV Deconstructed: Generational Trends in TV Usage (June 2025)
Analysis of generational change can help make accurate forecasts about trends in consumer behavior – but only if done right. Read more »
Member Only AccessTV Deconstructed: Adults 50+ in a Converged TV Landscape (April 2026)
Analysis of generational change can help make accurate forecasts about trends in consumer behavior – but only if done right. Read more »
Member Only Access- Past Event Highlights
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Proving Influencer Success with RCTs and Brand Lift Data
Analysis of generational change can help make accurate forecasts about trends in consumer behavior – but only if done right. Read more »
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- Past Event Highlights
- Article
Proving Influencer Success with RCTs and Brand Lift Data
Analysis of generational change can help make accurate forecasts about trends in consumer behavior – but only if done right. Read more »
Member Only AccessARF KC Deep Dive: Performance of Channels by Age Segments
Analysis of generational change can help make accurate forecasts about trends in consumer behavior – but only if done right. Read more »
Member Only AccessThe ARF 8th Annual Privacy Study (2025)
Analysis of generational change can help make accurate forecasts about trends in consumer behavior – but only if done right. Read more »
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