baby boomers

• Article

Optimizing Generational Analysis

• Article

Mastering the Micro-Moment: Unleashing Short-Form Content’s Power in Digital Consumer Journeys

• Article

Headline of the Week

• Research & Data Quality
• Article

Marketing Analytics Accelerator: 2024

The Marketing Analytics Accelerator – the only event focused exclusively on attribution, marketing mix models and the science of marketing performance measurement – returned for its ninth year on November 13. The industry’s boldest and brightest minds joined us in NYC to share their latest innovations and case studies that will improve your business outcomes.

• Audience & Media Measurement
• Article

Using AI to Revolutionize Generational Consumer Research

• MSI

This study explores the potential of generative AI, specifically large language models (LLMs) and multimodal models (LMMs), to revolutionize generational study within consumer research. It examines how these advanced AI tools can enhance various stages of the research process, from idea generation to reporting.

• Article

Is the Ad Industry Biased against Older Consumers?

• Targets & Segments
• Article

Authentic Representation – Where We Are and How the Audience Perceives it

• By Danielle Zito, Ipsos, Young Pros Officer

This March 7th event, curated by the ARF Cultural Effectiveness Council, explored the topic of authentic representation by sharing research on the current landscape and audience perceptions, as well as research to improve authentic representation in media and advertising.

• Article

Hub’s Highlight Reel: The Top Trends for 2024