baby boomers

• Research & Data Quality
• Article

Navigating the Evolving Media Landscape

• OTT 2023

The media landscape continues to evolve, arguably at a faster rate than ever. Leading media and measurement experts presented research-based insights on how viewers use different forms of TV/video on various platforms. Attendees joined us at the Warner Bros. Discovery Studios in California and via livestream to understand the latest data and discussions of the data’s implications.

• Article

Advertising Effectiveness: Performance Measurement in the New World of Privacy and Tools

• Article

A Fresh Look at 50+ Consumers

• Research & Data Quality
• Article

Advertising Effectiveness: Performance Measurement in the New World of Privacy and Tools

• Insights Studio

On July 26, measurement practitioners discussed how to adapt to this new era of privacy with tools for measuring ad performance effectiveness. Panelists explored new considerations for existing methods, such as marketing mix modeling (MMMs) and multi-touch attribution (MTAs), and discussed the pros and cons of various privacy enhancing technologies (PETs), including multi-party computation, clean rooms, and more.

• Article

Summer Reading and Listening Suggestions

• Article

Who Eats Beef?

• Article

Demystifying the Multigenerational Workplace

• Article

Demystifying the Multigenerational Workplace