Newspaper Reading Plummets
Only 21% of Americans aged 18 or older read a newspaper every day, according to the 2021 General Social Survey. Readership has plummeted since 1972 when 69% of the American public read a newspaper daily
baby boomers
The Demographics of Covid Deaths
This chart from the CDC is based on one million deaths announced this week. The median age of those who died from Covid is 75. Almost three in four who passed away were age 65+. Read more »
A Fresh Look at Generations
Two presentations discussed generational differences and change. We have previously reported on one of them, Bobby Duffy, Professor of Public Policy and Director of the Policy Institute at King’s College London, who questions widely held assumptions of generational differences. The other was from J. Walker Smith, Knowledge Lead, Consulting Division, Kantar, who focused on generational change.
Interpreting Survey Responses
Data from a recent Gallup survey remind us that responses from survey participants need to be interpreted carefully, as they are impacted by culture and respondents’ willingness to talk about certain topics. Case in point: Reported identification as LGBT appears less related to actual sexual orientation than to age.
NYCU: How to Predict Consumer Behavior Change
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on the upper right of the web site or create an account to view this page.NYCU: Big Increase in 55+ Households
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on the upper right of the web site or create an account to view this page.NYCU: Gen Z Myths
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on the upper right of the web site or create an account to view this page.MSI: How Consumption Capital May Explain Brand Preferences
Consumer packaged goods have experienced increasing fragmentation in recent decades. This is most often attributed to millennials’ preference toward smaller and seemingly more “authentic” brands. But is this true? New research suggests that generational differences in “consumption capital” may be an even more significant factor. This is based on the range of products available over time. Read the article.
- Targets & Segments
- Article
How Consumption Capital May Explain Brand Preferences
Consumer packaged goods have experienced increasing fragmentation in recent decades. This is most often attributed to millennials’ preference toward smaller and seemingly more “authentic” brands. But is this true? New research suggests that generational differences in “consumption capital” may be an even more significant factor. This is based on the range of products available over time.
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