baby boomers

  • Article

Targeting Consumers in Life-stage Transitions

The economic impact of the pandemic in the United States is pushing increasing numbers of young people to move back in with their parents. A recently released Pew Research Center analysis has found that a majority (52%) of Americans age 18-29 now live with a parent, the highest share recorded since the Great Depression era. The share reached its lowest point in 1960 with 29% living with their parents. Read more »

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Pharma Council Future Health Perspective: Health, Rewired

The economic impact of the pandemic in the United States is pushing increasing numbers of young people to move back in with their parents. A recently released Pew Research Center analysis has found that a majority (52%) of Americans age 18-29 now live with a parent, the highest share recorded since the Great Depression era. The share reached its lowest point in 1960 with 29% living with their parents. Read more »

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TV Deconstructed: Generational Trends in TV Usage (June 2025)

The economic impact of the pandemic in the United States is pushing increasing numbers of young people to move back in with their parents. A recently released Pew Research Center analysis has found that a majority (52%) of Americans age 18-29 now live with a parent, the highest share recorded since the Great Depression era. The share reached its lowest point in 1960 with 29% living with their parents. Read more »

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TV Deconstructed: Adults 50+ in a Converged TV Landscape (April 2026)

The economic impact of the pandemic in the United States is pushing increasing numbers of young people to move back in with their parents. A recently released Pew Research Center analysis has found that a majority (52%) of Americans age 18-29 now live with a parent, the highest share recorded since the Great Depression era. The share reached its lowest point in 1960 with 29% living with their parents. Read more »

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Proving Influencer Success with RCTs and Brand Lift Data

The economic impact of the pandemic in the United States is pushing increasing numbers of young people to move back in with their parents. A recently released Pew Research Center analysis has found that a majority (52%) of Americans age 18-29 now live with a parent, the highest share recorded since the Great Depression era. The share reached its lowest point in 1960 with 29% living with their parents. Read more »

Member Only Access

Proving Influencer Success with RCTs and Brand Lift Data

The economic impact of the pandemic in the United States is pushing increasing numbers of young people to move back in with their parents. A recently released Pew Research Center analysis has found that a majority (52%) of Americans age 18-29 now live with a parent, the highest share recorded since the Great Depression era. The share reached its lowest point in 1960 with 29% living with their parents. Read more »

Member Only Access
  • Article

ARF KC Deep Dive: Performance of Channels by Age Segments

The economic impact of the pandemic in the United States is pushing increasing numbers of young people to move back in with their parents. A recently released Pew Research Center analysis has found that a majority (52%) of Americans age 18-29 now live with a parent, the highest share recorded since the Great Depression era. The share reached its lowest point in 1960 with 29% living with their parents. Read more »

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  • Article

The ARF 8th Annual Privacy Study (2025)

The economic impact of the pandemic in the United States is pushing increasing numbers of young people to move back in with their parents. A recently released Pew Research Center analysis has found that a majority (52%) of Americans age 18-29 now live with a parent, the highest share recorded since the Great Depression era. The share reached its lowest point in 1960 with 29% living with their parents. Read more »

Member Only Access