Enterprise Growth Models: Unifying Every Growth Lever Under One Causal Architecture
As Number of Media Channels Grows, Some Metrics Can be Misleading Read more »
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Enterprise Growth Models: Unifying Every Growth Lever Under One Causal Architecture
Enterprise growth teams often work in silos, resulting in missed opportunities and incomplete insights. A unified Enterprise Growth Model combines all growth levers into one causal framework, revealing hidden relationships and synergies. On June 4, attendees learned how this approach enables better, faster decisions that drive business growth.
Member Only AccessAn Analysis of the Audience of a Digital Subscription Magazine
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Member Only AccessThe Impact of Ad Repetition on Viewer Attention in Connected and Linear Television
As Number of Media Channels Grows, Some Metrics Can be Misleading Read more »
Member Only AccessOptimal Rules for Advertising Budget Allocation Across Movie Versions Marketed in Sequential Distribution Stages
As Number of Media Channels Grows, Some Metrics Can be Misleading Read more »
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Inside the JAR: Budgets, Attention, and Audiences — New Evidence for Smarter Advertising Across Channels
On April 8, 2026, the ARF featured three new articles from the Journal of Advertising Research focusing on advertising budget allocation, viewer attention, and digital magazine audience analysis. Sönke Albers presented research on optimal rules for allocating advertising budgets across movie distribution stages, extending previous work by incorporating carryover effects between stages. Zack Bhan discussed findings on ad repetition's impact on viewer attention, revealing that attention declines more rapidly in connected TV (CTV) compared to linear TV (LTV) due to higher engagement with content in CTV environments. Kaye Chan and Mark Uncles analyzed actual viewing behavior of digital magazine subscribers, finding that circulation numbers overstate actual ad delivery, with only 37% of subscribers repeating viewing content from issue to issue, with most subscribers being infrequent viewers. The presentations were followed by a Q&A session where speakers discussed practical implications and limitations of their research findings.
Member Only AccessARF KC Resources Overview: State of the Industry
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Member Only AccessARF KC Resources Overview: Digital Response Curves
As Number of Media Channels Grows, Some Metrics Can be Misleading Read more »
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