social media

• Past Event Highlights
• Article

The State of Retail Media Networks & Consumer Behavior

• Shopper 2025

On May 21, the industry’s top minds gathered in Chicago for a look at the future of retail, media, and consumer behavior and dove into the rapidly evolving role of Retail Media Networks (RMNs). Attendees gained actionable insights on the opportunities and challenges that RMNs present. Leading experts led discussions on optimizing RMN investments, navigating sales attribution complexities, adopting an "omni-normal" approach to connect with shoppers across all touchpoints, harnessing AI for brands and consumers, and more.

• Targets & Segments
• Article

In-House vs. Influencer Livestreaming: What Drives Sales Most?

• MSI

Livestreaming is rapidly transforming e-commerce, but which strategy works best—brand-led sessions or influencer promotions? This study of 163 apparel brands reveals that in-house livestreaming delivers more consistent sales boosts than most influencer collaborations, offering key insights for marketers navigating the live commerce boom.

• Article

Breakthrough ROI: Investing in Asian American Audiences and Media

• Article

Successful Influencer Marketing and “Authenticity”

• Article

ARF Members’ Top Issues in 2024

• Research & Data Quality
• Article

2024 TOP MEMBER QUESTIONS with ANSWERS

The ARF Knowledge Center provides secondary research services for ARF and ARF-MSI members on a broad range of topics. An analysis of ARF member questions submitted to the Knowledge Center in 2024 reveals a consistent theme across all constituencies: a strong focus on understanding the effectiveness of advertising and media platforms in the current landscape.

• Article

The Evolution of Podcasts

• Targets & Segments
• Article

Maximizing Customer Lifetime Value through Subscription Models

This research explores the downstream and upstream effects of consumer-to-consumer (C2C) gift subscriptions compared to personal subscriptions in the context of live streaming. It reveals that C2C subscriptions significantly enhance customer lifetime value by encouraging more tips and comments and highlights the importance of creator performance quality in driving subscription behaviors.