MTA (multi-touch attribution)
CMO Brief: The Loss of Digital Identifiers: What Marketers Need to Know
This CMO Brief summarizes the key takeaways from the ARF Analytics Council's white paper, "Dealing with the Loss of Identifiers: A Marketer's Guide." This guide offers advertising researchers a deep dive into the privacy-first landscape, covering regulatory impacts, measurement challenges and practical identity solutions—from synthetic IDs to advanced modeling—to enable successful targeting and attribution in a fragmented ecosystem.
Member Only Access
- Research & Data Quality
- Article
Navigating Identity Loss: Measurement and Targeting in a Privacy-First Era
How is the loss of digital identifiers reshaping advertising research? This guide, by the ARF Analytics Council, offers advertising researchers a deep dive into the privacy-first landscape, covering regulatory impacts, measurement challenges and practical identity solutions—from synthetic IDs to advanced modeling—to enable successful targeting and attribution in a fragmented ecosystem.
Member Only AccessDealing with the Loss of Identifiers: A Marketer’s Guide
How is the loss of digital identifiers reshaping advertising research? This guide, by the ARF Analytics Council, offers advertising researchers a deep dive into the privacy-first landscape, covering regulatory impacts, measurement challenges and practical identity solutions—from synthetic IDs to advanced modeling—to enable successful targeting and attribution in a fragmented ecosystem.
Member Only Access
- Research & Data Quality
- Article
Overcoming Last-Click Addiction: Strategies for Holistic Marketing Success
Is last-click performance reporting deeply embedded in your organization—and holding your brand back. On April 10, panelists from OptiMine and NP Digital broke down the risks of last-click measurement and discussed another way forward. Attendees learned about a proven framework to transition from outdated attribution models and how to align the right tools with the right questions for better insights.
Member Only Access