channel planning
- Targets & Segments
- Article
Why Irregular Ad Scheduling Wins: Uncovering the Hidden Dynamics of Skippable Ad Acceptance
A large-scale analysis of clickstream data reveals that how often and how regularly pre-roll skippable ads are shown significantly influences whether users accept or skip them. Using advanced modeling, researchers find that less frequent and more irregular exposure increases the hidden “acceptance propensity” underlying viewing behavior. These findings challenge conventional scheduling tactics and offer new strategies for maximizing skippable ad effectiveness.
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- Research & Data Quality
- Article
The ARF Metrics Survey: Insights into Advertising Strategies
The ARF Metrics Survey explores critical trends in advertising strategies, including budget allocation, metric usage and targeting solutions. Drawing on insights from agencies and brand-side advertisers, the findings reflect shared priorities, notable differences and challenges in evaluating and optimizing campaign performance. The study highlights the dominance of digital channels, with high-priority channels such as digital video, social media, SEM and television receiving significant budget allocations.
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