This content is currently available to attendees of the Creative Effectiveness event.
Summary
On October 14, the ARF Creative Effectiveness conference dove into the challenges shaping creative strategy today. Industry experts explored how marketers can balance short-term results with long-term brand building, measure creative impact, and leverage AI and commerce media without sacrificing brand equity. Attendees heard perspectives on what’s working, what isn’t, and how to connect creative strategy to measurable business outcomes. Following the conference, the ARF David Ogilvy Awards were held to celebrate research- and insight-driven advertising.
