advertising
- Past Event Highlights
- Article
Gen Z Unfiltered: How Brands Can Truly Connect with Gen Z
On August 14, Snapchat and BBDO led a provocative discussion as they debunked myths about marketing to Gen Z and offered a clearer picture of what truly drives this generation. Attendees gained fresh insights on how brands can authentically connect with Gen Z by focusing on their core values, communication styles, and daily ways of engaging with the world.
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- Audience & Media Measurement
- Article
Revisit Erwin Ephron's Enduring Lessons for Media and Marketing in this eBook
This eBook tribute to Erwin Ephron, compiled by the ARF, revives over 150 of his iconic newsletters—each reinterpreted through a modern lens using AI. Known as the “father of recency theory,” Erwin championed simple truths in media and advertising, transforming industry paradigms. His timeless observations, from reach versus frequency to engagement confusion, remain strikingly relevant in today’s digital, data-heavy marketing landscape.
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