campaign tracking

  • Article

The New State of TV

A resounding 72% of Americans say internet companies should not release any data about users to political campaigns wanting to target voters with ads. The view is roughly shared regardless of a person’s political allegiance. Read more »

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The State of Retail Media Networks & Consumer Behavior

  • ARF
  • Shopper 2025

On May 21, the industry’s top minds gathered in Chicago for a look at the future of retail, media, and consumer behavior and dove into the rapidly evolving role of Retail Media Networks (RMNs). Attendees gained actionable insights on the opportunities and challenges that RMNs present. Leading experts led discussions on optimizing RMN investments, navigating sales attribution complexities, adopting an "omni-normal" approach to connect with shoppers across all touchpoints, harnessing AI for brands and consumers, and more.

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