MSI and ARF members discussed how AI, changing buyer behavior, and evolving relationship dynamics are affecting today’s B2B marketing and sales. The conversation highlighted a growing paradox: while AI is accelerating information access and automating parts of the buying process, B2B decisions are becoming more complex, more relationship-driven, and harder for sellers to influence early.
In today’s deeply polarized environment, consumers are no longer separating politics from purchasing. Research shows that 80% of consumers perceive brands as political, and many actively buy or boycott based on alignment with their values.
Join Professor Oded Netzer for an insightful discussion on brand-preference polarization, the growing influence of political identity on consumer behavior. Drawing on eight years of social media data and real-world brand cases, including Tesla, Nike, Patagonia, and Bud Light, this webinar will explore:
- How political identity shapes brand choice
- Why misalignment can trigger backlash and revenue loss
- How brands can assess their perceived political alignment
- Practical strategies to navigate polarization authentically and strategically
In a marketplace where staying neutral may no longer be an option, this webinar will equip leaders with data-driven insights and actionable frameworks to strengthen brand loyalty while managing risk.
Frontline employees constantly face a difficult judgment call: whether to continue a customer conversation or move on. Persist too long and valuable time is lost; disengage too early and promising opportunities may slip away.
In this webinar, we introduce a new agentic AI approach to real-time decision-making in customer interactions. Rather than generating scripts or replacing employees, an AI “stopping agent” observes live conversations and decides whether the interaction should continue or end.
We will discuss how generative AI can be trained to make sequential decisions under uncertainty and what this emerging class of action-oriented AI agents could mean for sales and customer-facing operations. Join us to learn how AI may help organizations rethink how frontline time and attention are allocated.
Frontline employees constantly face a difficult judgment call: whether to continue a customer conversation or move on. Persist too long and valuable time is lost; disengage too early and promising opportunities may slip away.
In this webinar, we introduce a new agentic AI approach to real-time decision-making in customer interactions. Rather than generating scripts or replacing employees, an AI “stopping agent” observes live conversations and decides whether the interaction should continue or end.
We will discuss how generative AI can be trained to make sequential decisions under uncertainty and what this emerging class of action-oriented AI agents could mean for sales and customer-facing operations. Join us to learn how AI may help organizations rethink how frontline time and attention are allocated.