For “Insights for Advertisers on Immersive Technologies: The Future of Advertising Using VR, AR and the Metaverse,” the goal is to address advertisers’ “limited understanding about how these technologies can be combined with traditional communication channels to create consumer, company and social value,” the editors write in their proposal. Because consumers don’t experience VR and AR as single touchpoints, and instead as part of an integrated communications interaction, “advertisers need further insights into how the immersive technologies fit into the traditional promotional mix.”
Submissions could address integrations with various forms of XR (extended realities) or even XR with other media. The topic is so complex that a trio of Special Section Editors are leading this call for papers. Submissions are welcome on a rolling basis through July 3, 2023.
We are looking for immediately actionable research findings, and as a result there is preference for submissions that include empirical data.
“Prosocial Advertising Messages” intends to fill a knowledge gap with insight into communicating messages that provide consumers information toward making intelligent decisions involving key societal issues. Those issues include matters related to “climate change, public health, mental health, suicide prevention, and people’s overall well-being, and by a post-Covid environment that has further exposed widening inequalities with respect to gender, race, and wealth,” writes Professor Marla Royne Stafford (Lee Business School, University of Nevada-Las Vegas), a JAR associate editor.
She goes on to say, “In the midst of our societal challenges, advertising has a responsibility to communicate messages which provide consumers information they can use to make smart decisions. Yet, research has found that not all advertising helps consumers (Gilbert et al, 2021), but, instead, it can actually harm them.”
For both calls for papers, aim for a length of 7,000 words (excluding charts and references). “We are looking for immediately actionable research findings, and as a result, there is a preference for submissions that include empirical data (i.e., quantitative, qualitative or mixed).”
For the full proposals, including video presentations by Special Section Editors:
Click here for “Immersive Technologies” and here for “Prosocial Advertising Messages.”