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Call for Content

The Advertising Research Foundation is planning a series of one-hour-long webinars on the application of generative AI to advertising and marketing research.

ARF members and non-members are invited to submit proposals on any of the following themes:

  • Cases of AI used to supplement, accelerate or improve research processes (e.g. sampling, pattern recognition, qualitative, content analysis)
  • Examples of how marketers are deploying AI and how that affects the requirements for research, insights and analytics functions
  • Analyses of how AI is affecting media planning, buying and economics
  • Demonstrations of how AI technology firms are supporting and/or affecting advertising and marketing research

These themes should act as a guide. The ARF aims to highlight groundbreaking and valuable insights within the industry. You’re welcome to submit any AI innovations in marketing and research that are not listed above. Please note that blatant sales pitches will not be considered.

The webinar series will take place each quarter in 2025: January, April, July, and October. Some submissions may also be deemed useful contributions to other ARF events such as AUDIENCExSCIENCE, Forecasting, Creative Effectiveness, and Attribution & Analytics Accelerator.

Contributions accepted for the webinar series will have some flexibility in the allocation of time during their one hour of airtime. Ideally, the didactic part of each session will be no longer than 30-40 minutes so that time may be reserved for audience questions. Sessions may also include the use of co-presenters, discussants, moderators or panelists. Sessions may also include live demonstrations, as appropriate.

Proposal Format

All proposals should include the following information:

  • Main POC name, title, company, and contact information
  • Proposed session title
  • Speaker(s) name, title, company
  • Session format (presentation, panel, live demonstration, etc.)
  • One sentence summary
  • Executive summary (1 page limit).
    • Include business question, methodology, media impact, demo specific information, and broader industry implications where applicable.

All proposals should be sent to AI@thearf.org for consideration by February 28, 2025.