Attribution & Analytics Accelerator 2022

Now in its seventh year, the 2022 Attribution & Analytics Accelerator (November 14-17, 2022), is the only event focused exclusively on attribution, marketing mix models, in-market testing and the science of marketing performance measurement.

The boldest and brightest minds will take the virtual stage to share their latest innovations and case studies. The audience is comprised of marketers searching for solutions and analytics gurus who can provide them.

The Accelerator will present timely research and expert discussion to answer some of the industry’s most pressing questions: Are experiments successfully filling the attribution void? Is in-housing on the rise? Are we experiencing a renaissance in marketing mix modeling? Has the extension of attribution beyond digital benefited brands? And much more.

2022 Agenda Highlights

This year’s agenda will feature four themes over four days.

Monday, November 14
Reengineered Experiments: Finding Their Place in Performance Analytics

Tuesday, November 15
Tales From the Far-End of the Cutting Edge: AI and Beyond

Register for the reception.

Wednesday, November 16
The Renaissance in Marketing Mix Modeling: Meeting New Expectations

Thursday, November 17
Attribution Forced to Pivot:
How Marketers Are Meeting Challenges and Finding Opportunities