Attribution & Analytics Accelerator 2022

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    • The boldest and brightest minds joined us for Attribution & Analytics Accelerator 2022—the only event focused exclusively on attribution, marketing mix models, in-market testing and the science of marketing performance measurement. Experts led discussions to answer some of the industry’s most pressing questions and shared new innovations that can bring growth to your organization.

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    2022 Agenda Highlights

    This year’s agenda featured four themes over four days.

    Monday, November 14
    Reengineered Experiments: Finding Their Place in Performance Analytics

    Tuesday, November 15
    Tales From the Far-End of the Cutting Edge: AI and Beyond
    AAA Reception

    Wednesday, November 16
    The Renaissance in Marketing Mix Modeling: Meeting New Expectations

    Thursday, November 17
    Attribution Forced to Pivot:
    How Marketers Are Meeting Challenges and Finding Opportunities

    Featured Speakers

    Peelle
    Jennifer PeelleVP Brand Marketing
    Walgreens
    Traci Will, Speaker
    Traci WillVP of Analytics
    Gamut
    Jeff Doud, Speaker
    Jeff DoudHead of Advanced Analytics and Modeling
    Ocean Spray Cranberries
    Hong Zou, Speaker
    Hong ZouLead Marketing Data Science
    Adobe
    Sameer Kothari, Speaker
    Sameer KothariGlobal Media Measurement and Real Time Optimization Director
    PepsiCo
    Caroline Iurillo, Speaker
    Caroline IurilloSenior Data Scientist
    Microsoft

    PARTNER

    SPONSORS

    • Analytic Partners
    • iSpot
    • Nielsen
    • Snap