Attribution & Analytics Accelerator 2022

Now in its seventh year, the 2022 Attribution & Analytics Accelerator (November 14-17, 2022), is the only event focused exclusively on attribution, marketing mix models, in-market testing and the science of marketing performance measurement.

The boldest and brightest minds will take the virtual stage to share their latest innovations and case studies. The audience is comprised of marketers searching for solutions and analytics gurus who can provide them.

The Accelerator will present timely research and expert discussion to answer some of the industry’s most pressing questions: Are experiments successfully filling the attribution void? Is in-housing on the rise? Are we experiencing a renaissance in marketing mix modeling? Has the extension of attribution beyond digital benefited brands? And much more.

The 2022 agenda will be announced soon. Please check back for more details.

About the Attribution & Analytics Accelerator

This unapologetically rigorous forum will focus on business outcomes.

• It will be virtual, with a highly engaging and effective online experience.
• It will be run over four consecutive days for two-hours each.

This gathering of modelers, marketers, researchers and data scientists will quicken the pace of innovation, fortify the science and galvanize the industry toward best practices and improved solutions.

This is the place where B-to-C and B-to-B marketers across a wide variety of categories share their experiences and new perspectives, advance practical ideas, and innovative techniques and applications.