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Summary
On October 29, the ARF and CIMM hosted “What’s Next for the Streaming Revolution: Viewing Trends, Measurement & Insights”. Attendees heard fresh, research-driven insights on how viewers are shifting their TV and video habits across platforms, and how to measure those changes. Experts tackled today’s biggest media challenges, revealing what drives audience behavior, how to promote content effectively, and where to advertise for maximum impact.
