What drives the media momentum behind say binge viewing a TV series on a streaming platform? This MSI working paper introduces “media momentum” as a key driver of binge-watching. It shows how the interaction between narrative complexity and emotional engagement increases both the likelihood of continued viewing and overall satisfaction. The findings offer a predictive framework for identifying truly “binge-worthy” content and optimizing release strategies.
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Peak TV keeps growing. There were 1,923 original series in 2021 released on broadcast TV, cable and streaming services, a new record high, driven by the continued launch of streaming platforms like Discovery+ and expansions including Paramount+. Read more »
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On April 22, Nielsen discussed the evolving ad-supported TV landscape, including how linear TV, FAST, and AVOD platforms function as a unified ecosystem with distinct audience profiles and strategic roles. Attendees gained actionable insights on leveraging sports content and emerging streaming environments to engage high-value, diverse audiences with greater precision and impact.
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Peak TV keeps growing. There were 1,923 original series in 2021 released on broadcast TV, cable and streaming services, a new record high, driven by the continued launch of streaming platforms like Discovery+ and expansions including Paramount+. Read more »
Member Only Access
