reach & frequency

• Article

Acceptance Propensity of Pre-roll Skippable Ads: An Analysis of Large-scale Clickstream Data Using Dynamic Linear Models

• Article

Life Transitions Influence Response to Ad Repetition: When Times of Change Increase Preference for Repeat Advertising Experiences

• Past Event Highlights
• Article

Inside the Journal of Advertising Research: What Drives Ad Engagement: From AI and Skippable Ads to Life Transitions

• ARF
• JAR INSIGHTS STUDIOS

On December 11, we highlighted three new articles from the Journal of Advertising Research on how emotion, control, and context shape the evolving dynamics of ad effectiveness in the digital age. Across sessions, speakers emphasized that consumer engagement is shaped not just by creative content, but by emotional responses, timing, predictability, and personal context. The discussion underscored the importance of designing advertising strategies that balance attention capture with trust, comfort, and long-term effectiveness.

• Article

The Evolution of Quality Media

• Article

A New Audience Perspective

• Article

Cross-Platform Audience Deduplication for All

• Article

ANA’s Aquila: Cross-Media Measurement by Marketers for Marketers

• Article

Leveraging Large-Scale Granular Single-Source Data for TV Advertising