SVOD

Cracking the Code of Content Discovery: What Keeps Viewers Watching?

Cracking the Code of Content Discovery: What Keeps Viewers Watching?

  • ARF
  • Knowledge at Hand | CMO Brief

The streaming landscape has never been more abundant—or more overwhelming. With over 1.7 million shows and movies across global platforms and 1,600+ FAST channels, audiences are inundated with choice. This ARF Knowledge at Hand report explores how fragmentation, option fatigue and algorithmic shortcomings affect content discovery and what media organizations are doing to reduce discovery friction and retain (even grow) engagement.

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Binge-Watching and Advertising: When Streaming Habits Challenge Ad Effectiveness

Binge-Watching and Advertising: When Streaming Habits Challenge Ad Effectiveness

  • JOURNAL OF ADVERTISING RESEARCH

Binge-watching dramatically reshapes how consumers respond to advertising on video-on-demand platforms. Drawing on psychological reactance theory, this study reveals that binge-watchers perceive ads as more intrusive and irritating, harming platform loyalty and boosting ad avoidance—unless the ad is highly likeable, which can soften negative reactions and protect platform engagement.

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