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The Science Behind What Makes Content Binge-Worthy
What drives the media momentum behind say binge viewing a TV series on a streaming platform? This MSI working paper introduces “media momentum” as a key driver of binge-watching. It shows how the interaction between narrative complexity and emotional engagement increases both the likelihood of continued viewing and overall satisfaction. The findings offer a predictive framework for identifying truly “binge-worthy” content and optimizing release strategies.
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