Accenture says that streaming has made tremendous strides in the past decade, but as the landscape has matured, consumers increasingly find streaming complicated, expensive and hard to use. Even so, the company is optimistic that the solution to the most important issues, a smart aggregator, will be coming. Read more »
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What drives the media momentum behind say binge viewing a TV series on a streaming platform? This MSI working paper introduces “media momentum” as a key driver of binge-watching. It shows how the interaction between narrative complexity and emotional engagement increases both the likelihood of continued viewing and overall satisfaction. The findings offer a predictive framework for identifying truly “binge-worthy” content and optimizing release strategies.
Member Only AccessAccenture says that streaming has made tremendous strides in the past decade, but as the landscape has matured, consumers increasingly find streaming complicated, expensive and hard to use. Even so, the company is optimistic that the solution to the most important issues, a smart aggregator, will be coming. Read more »
Member Only AccessAccenture says that streaming has made tremendous strides in the past decade, but as the landscape has matured, consumers increasingly find streaming complicated, expensive and hard to use. Even so, the company is optimistic that the solution to the most important issues, a smart aggregator, will be coming. Read more »
Member Only AccessAccenture says that streaming has made tremendous strides in the past decade, but as the landscape has matured, consumers increasingly find streaming complicated, expensive and hard to use. Even so, the company is optimistic that the solution to the most important issues, a smart aggregator, will be coming. Read more »
Member Only AccessAccenture says that streaming has made tremendous strides in the past decade, but as the landscape has matured, consumers increasingly find streaming complicated, expensive and hard to use. Even so, the company is optimistic that the solution to the most important issues, a smart aggregator, will be coming. Read more »
Member Only AccessAccenture says that streaming has made tremendous strides in the past decade, but as the landscape has matured, consumers increasingly find streaming complicated, expensive and hard to use. Even so, the company is optimistic that the solution to the most important issues, a smart aggregator, will be coming. Read more »
Member Only AccessAccenture says that streaming has made tremendous strides in the past decade, but as the landscape has matured, consumers increasingly find streaming complicated, expensive and hard to use. Even so, the company is optimistic that the solution to the most important issues, a smart aggregator, will be coming. Read more »
Member Only Access