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Summary
The Advertising Research Foundation (ARF), in collaboration with CIMM and MSI, presents The Future of Media Planning in an AI-Powered, Data-Driven World. This report explores how AI, privacy-first strategies and outcome-based metrics are transforming the discipline of media planning. Designed for researchers and practitioners, the paper provides a roadmap for navigating audience fragmentation, evolving regulations and new measurement frontiers—while keeping business outcomes at the center of strategy.
