Stay at the forefront of advertising research and innovation. On October 25, we explored fresh research and key Journal of Advertising Research initiatives, including JAR’s industry/academic data-release collaborations, forthcoming special issues on prosocial advertising and on immersive technologies (VR/AR), and its latest call for papers on AI and Generative AI in advertising. Experts shared fresh research on brand safety, social targeting and creative ads. ACCESS EVENT CONTENT Featured Speakers Ross JohnsonAssistant Professor of Marketing University of North Texas Speaker Bio…

The media landscape continues to evolve, arguably at a faster rate than ever. Leading media and measurement experts presented research-based insights on how viewers use different forms of TV/video on various platforms. Attendees joined us at the Warner Bros. Discovery Studios in California and via livestream to understand the latest data and discussions of the data’s implications. ACCESS EVENT CONTENT Speakers Natasha HritzukVP Global Entertainment Insights, Corporate Strategy Warner Bros. Discovery View Bio Brian FuhrerSVP, Product Strategy & Thought Leadership…

On October 18, the Cultural Effectiveness Council examined how the diversity, equity and inclusion (DEI) environment may have changed after a period of reinvigorated commitment in the wake of widespread protests following the George Floyd case. Experts discussed the current state of DEI in media, marketing, and advertising and how to navigate it, as well as examples of inclusive advertising that have both boosted brand sales and experienced backlash. ACCESS EVENT CONTENT Featured Speakers Carla EboliEVP, Multicultural Market, D, E&I…

At our second annual Creative Effectiveness event, industry visionaries discussed the perspectives, theories, and resources they employ to develop and measure great creative. Attendees joined us in New York City or via livestream to hear fresh insights on the advertising landscape: from using AI as a stimulus for creative to extracting behavioral data and using that to try and inspire creative. Immediately after, we honored the teams behind insights-driven advertising with the ARF David Ogilvy Awards ceremony and dinner. The…

On September 20, Bob Pearson, renowned author of “Firm Beliefs,” reflected on his findings working in three Fortune 500 companies and helping build three marketing communications consultancies. A panel of industry leaders drew insights from decades of cross-industry expertise and shared actionable strategies that help leaders facilitate team building. ACCESS EVENT CONTENT Featured Speakers Renata PolicicioSVP, Research, Direct to Consumer and Streaming Warner Bros. Discovery Janay BattleACE Metrix Customer Success Director iSpot.tv Bob PearsonChair The Next Practices Group MODERATOR ACCESS…

On September 20, the Cognition Council’s Long-Term Effects Working Group explored the value and role of branding in evoking meaningful attention. Panelists presented research on the effects of brand characteristics on consumer motivation and cognitive load. Attendees gained a deeper understanding of neurological measurement techniques and terms, as well as the value of certain brand attributes and creative elements. ACCESS EVENT CONTENT Featured Speakers Vas BakopoulosSVP – Global Head of Measurement, Insights & Strategy MMA View Bio Janet GallentAssistant Clinical…

Modern digital privacy laws, while well-intentioned, carry significant unintended consequences. On September 12, industry experts joined us for a virtual Town Hall and discussed the unintended consequences of privacy regulations on marketers, consumers, the industry and society—as well as shared actionable strategies that can be used to mitigate their impacts. ACCESS EVENT CONTENT Featured Speakers Jen AuerbachManaging Director, Head of Strategic Growth Markets Merrill Malika KorganbekovaPh.D. Candidate Northwestern University, Kellogg School of Management Jill MoserSVP, Global Loyalty, Offers, Mastercard

ARF Women in Analytics Mentorship Program Part of the mission of the ARF’s Women in Analytics Group is to provide you the opportunity to connect with one another and build meaningful professional relationships. On August 1, 2023, mentors and mentees attended a Mentorship Program Launch event to hear tips about how to grow and maintain professional relationships. A behavioral specialist from our partner, Cophi, discussed the methodology behind the survey and shared how and why pairs were matched. Participants from…

On July 26, measurement practitioners discussed how to adapt to this new era of privacy with tools for measuring ad performance effectiveness. Panelists explored new considerations for existing methods, such as marketing mix modeling (MMMs) and multi-touch attribution (MTAs), and discussed the pros and cons of various privacy enhancing technologies (PETs), including multi-party computation, clean rooms, and more. ACCESS EVENT CONTENT Featured Speakers Dennis BuchheimPresident ThinkMedium View Bio Jessica NguyenResearch Scientist Meta View Bio Paul DonatoCRO The ARF View Bio…

Managing business risk involves having a rational, data-driven view of the future while simultaneously being as prepared as possible for external shocks — from a global pandemic and the ensuing supply-chain disruptions, to inflation, data signal losses, war, and great power competition. At our annual Forecasting event, held virtually on July 18, leading experts shared how businesses can adapt forecasting techniques to manage risk. ACCESS EVENT CONTENT Featured Speakers Erica ThompsonAssociate Professor of Modelling for Decision Making UCL Author of…