Advertising Effectiveness: Performance Measurement in the New World of Privacy and Tools

In last November’s Insights Studio, Implications of Changing Privacy Frameworks on Measurement and Marketing, industry experts were brought together to debate questions raised around the consequences of recent privacy changes related to new regulatory and platform policies.

In this next one-hour Insights Studio event, the focus will be shifting to ways that measurement practitioners should adapt to this new era of privacy with the tools they use to measure ad performance effectiveness. The speakers will explore new considerations for existing methods such as MMMs and MTAs. The panel will then discuss the pros and cons of various privacy enhancing technologies (PETs) such as multi-party computation, clean rooms, and more.

Takeaways:

1. Gain better understanding of how privacy changes impact existing performance measurement tools.
2. Find out how to respond to those changes based on your current measurement toolkit.
3. Learn more about privacy enhancing technologies (PETs) and understand pros and cons of various PETs