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September 2017

Advertising Week Event: Industry Initiative On Data Transparency presented by ARF & CIMM

September 26 • 4:00pm5:30pm
Tech Xperience & Workshop Stage, 4 Times Square
New York, NY 10036 United States
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If you have an Advertising Week pass, just come to the event and DO NOT register here. If not, the ARF and CIMM have limited number of session passes to join us for FREE. Note: ACT ASAP, AS PASSES ARE LIMITED Do you really know how reliable the data that underlies your decisions is? Advertising and marketing increasingly relies upon combinations of 1st, 2nd and 3rd party data, combined and modeled to…

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October 2017

OTT: Is TV by Any Other Name Still TV?

October 3 • 8:00am5:30pm
AMA Executive Conference Center, 1601 Broadway, 8th Floor
New York, NY 10019 United States
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Audiences are changing the channel to over-the-top. Viewers are deciding what to watch, when to watch it and on what device. Is your marketing keeping up with the demand for on-demand? Technology is rapidly changing content delivery channels, viewing habits and advertising opportunities. A recent NPD study reports that 58 million US households have internet-connected TV capabilities. One-third of these households are watching TV content on a streaming device; one-third are watching…

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Engagement Today, Conversion Tomorrow: Leveraging Psychographics to Find Your Potential Customers

October 4 • 1:00pm2:00pm

  Converting consumers to your brand is no easy endeavor. Marketers faced with this challenge usually start with demographics and a handful of attitudes and behaviors to characterize their current users, and then use an outside dataset to find other people who match this profile. This approach leaves a lot of potential insights on the table and often ends up with a brand casting an inefficiently wide net without successfully identifying their most promising potential customers. In order to strengthen…

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Shopper Insights Part 2: Grocery Isn’t Dead, It’s at Your Doorstep

October 12 • 8:00am12:00pm
Google Chicago, 320 North Morgan Street, #600
Chicago, IL 60607 United States
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Are the rumors of grocery’s death real or greatly exaggerated? The average household spends more than $100 each week on groceries, with 85% of consumers saying they’re grocery shopping at a brick-and-mortar supermarket fairly often, or almost always. Already, 5% of consumers say they are shopping on-line exclusively just as frequently, and 1-in-5 are shopping on-line only channels at least occasionally. How can CPG retailers and marketers stay on the grocery list…

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Inspiring Creative

October 18 • 1:00pm2:00pm

Check back for more information on this webcast. For more information on the Webcast Wednesday program, visit: ARF Webcast Program.

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ARF Young Pros AI/Machine Learning Event + 6th Anniversary Celebration

October 26 • 6:00pm9:00pm
Buzzfeed, 111 East 18th Street
New York, NY United States
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Machine Learning, Analytics & A LOT of Magic: How BuzzFeed Leverages Data to Power Our Content Presented by Lyle Smith – Data Science Manager, BuzzFeed BuzzFeed's culture was built on data. From the very beginning our creators have focused on feedback loops that help them learn from our audiences, and as a result, our content is constantly changing and evolving. Our Data Science team powers that process throughout - from dashboards that track…

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Maximizing OOH Impact

October 30 • 11:30am2:00pm

OOH’s spend continues to grow with projections for 2018 reaching nearly $10 Billion* and is proving to be the most effective medium in driving online activity per ad dollar spent compared to television, radio, and print. Advances in digital signage are expected to accelerate that growth thanks to more impactful, contextually relevant OOH formats, new digital technologies, interactive convergence an better measurability. Are you ready to take advantage of it? Join us…

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November 2017

ARF West – Better Market Forecasting: Traditional Research or 21st Century Data?

November 14November 15

At ARF West we will compare conventional forecasting tools (such as surveys) to Big Data approaches (such as Google Trends and social media listening) in their ability to help marketers predict outcomes accurately, to spot trends, and to monitor customer sentiment. Best practices to more reliably predict What’s Next. Taking place near the one-year anniversary of the 2016 presidential election, included will be a complete post-mortem on the performance of polls, betting…

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Women in Analytics

November 28 • 2:00pm6:00pm
Fordham University at Lincoln Center, 33 W. 60th Street
New York, 10023 United States
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Join us on November 28 for a workshop with co-mentoring and networking. Program: 2-5pm Cocktails: 5-6pm Check back soon for more information on this event. WOMEN IN ANALYTICS SPONSORED BY: HOSTED BY:

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