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September 2017

Innovator’s A-List Workshop

September 7
ARF, 432 Park Avenue South
New York, NY 10016 United States
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Innovator's A-List Workshop + Google Calendar+ iCal Export Join us for a workshop to introduce, expand-on, and demystify the all-important change imperative. Gain an understanding of what's standing in the way of innovation. Take home best practices to institutionalize startup culture and development. Learn how your company can successfully partner with early stage startups. Meet the Innovators A-List companies in 1:1 sessions. Speakers from: Neustar, Twitter, Nielsen Ventures, Evol8tion, Foursquare, Unilever and more.…

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How to Capture Consumer Experiences

September 13 • 1:00pm2:00pm

2016 Journal of Advertising Research Best Paper WinnerA Context-Specific Approach to Measuring Engagement – Predicting Consumer Behavior across Qualitatively Different ExperiencesResearchers from Northwestern University and Seattle University offer a new approach to measuring engagement that would be flexible enough to accommodate context-specific indicators of experiences without altering the higher order meaning of the engagement construct. Engagement, the authors caution, is a multi-level construct that emerges from the thoughts and feelings about one or more rich experiences involved in reaching a…

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ARF Great Mind Awards

September 19
Battery Gardens Restaurant, Inside Battery Park, On the Water Opposite 17 State Street
New York, 10004 United States
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Visit, 2017 ARF Great Mind Awards for more information. 

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October 2017

OTT: Is TV by Any Other Name Still TV?

October 3 • 8:30am5:30pm
AMA Executive Conference Center, 1601 Broadway, 8th Floor
New York, NY 10019 United States
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+ Google Calendar+ iCal Export Audiences are changing the channel to over-the-top. Viewers are deciding what to watch, when to watch it and on what device. Is your marketing keeping up with the demand for on-demand? Technology is rapidly changing content delivery channels, viewing habits and advertising opportunities. A recent NPD study reports that 58 million US households have internet-connected TV capabilities. One-third of these households are watching TV content on a…

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Leadership Lab: Master of Advanced Research Quality

October 11
Unnamed Venue, Cincinnati, OH United States + Google Map

Check back for more information on this event.For more information on the Leadership Lab, visit: ARF Leadership Lab.

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Shopper Insights Part 2: Grocery Isn’t Dead, It’s at Your Doorstep

October 12 • 8:00am5:00pm
Google Chicago, 320 North Morgan Street, #600
Chicago, IL 60607 United States
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+ Google Calendar+ iCal Export Are the rumors of grocery’s death real or greatly exaggerated? The average household spends more than $100 each week on groceries, with 85% of consumers saying they’re grocery shopping at a brick-and-mortar supermarket fairly often, or almost always. Already, 5% of consumers say they are shopping on-line exclusively just as frequently, and 1-in-5 are shopping on-line only channels at least occasionally. How can CPG retailers and marketers…

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Inspiring Creative

October 18 • 1:00pm2:00pm

Check back for more information on this webcast. For more information on the Webcast Wednesday program, visit: ARF Webcast Program.

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Leadership Lab: Master of Advanced Research Quality

October 20
Unnamed Venue, New York, NY United States + Google Map

Check back for more information on this event.For more information on the Leadership Lab, visit: ARF Leadership Lab.

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Maximizing OOH Impact

October 30 • 11:30am2:00pm

OOH’s spend continues to grow with projections for 2018 reaching nearly $10 Billion* and is proving to be the most effective medium in driving online activity per ad dollar spent compared to television, radio, and print. Advances in digital signage are expected to accelerate that growth thanks to more impactful, contextually relevant OOH formats, new digital technologies, interactive convergence an better measurability. Are you ready to take advantage of it? Join us for a two-hour ARF Genius Gem luncheon. Your…

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November 2017

Leadership Lab: Master of Advanced Research Quality

November 9
Unnamed Venue, San Francisco, CA United States + Google Map

Check back for more information on this event.For more information on the Leadership Lab, visit: ARF Leadership Lab.

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