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  • January 24, 2019 @ 1:00 pm - January 24, 2019 @ 5:30 pm

Leadership Lab: Measuring Omni-Channel Campaign Lift (aka Incrementality)

Are you one of the many agency or marketing executives who don’t properly set up omni-channel campaign measurement and, therefore, limit future campaign success? Don’t be one of them! Learn how to implement optimal campaign measurement at the January 24, 2019, ARF Leadership Lab. Speaker Rick Bruner, CEO/Co-Founder of Central Control and US Vice Chair of I-COM will introduce critical topics, such as:   • The most important step you can take to ensure good campaign measurement • How experimental design fits into Multi-Touch Attribution and other ad ROI models • What is incrementality, and how does it relate to campaign measurement? • The role of randomized control approaches in campaign measurement…
  • February 6, 2019 @ 2:00 pm - February 6, 2019 @ 7:00 pm

Women in Analytics: AI

There is no debate that AI is fundamentally changing the world through innovations like search through speech recognition, movie and music consumption and of course self-driving cars. But there is a dark side: AI could threaten society by contributing to data that deepens gender and racial bias. Join us on February 6 at Twitter’s Headquarters in San Francisco to explore tools and approaches that can help minimize biases and ensure that AI makes the world a better place. Understand how you can directly contribute.   Sponsors Venue - Twitter
  • April 15, 2019 @ 9:00 am - April 16, 2019 @ 7:00 pm


Growing and properly assessing audiences remains an important , but still elusive, industry goal. AUDIENCExSCIENCE, THE agenda setting conference on audience, will confront the most critical challenges hindering progress and provide attendees with practical takeaways. Dozens of respected industry leaders  – on the main stage and in concurrent sessions -- will surface new solutions and techniques in key areas of interest: from more accurately measuring cross-platform/cross-device audiences to better reaching desired targets at sufficient scale to improving attribution to increasing marketing ROI  … and more. Case studies will highlight the “what” and “how” behind winning strategies and showcase best practices. …

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