Aligning your brand to a good cause often seems like a smart business decision, especially with the shift in how Millennials engage with and expect more from brands.But the reality is more complicated. Cause-related marketing efforts may have a low ROI - or have mixed marketplace reaction.
So, how do you increase the odds of Corporate Social Responsibility marketing success? How do you value the outcome, especially if sales aren’t the goal?
Join the discussion at this event, the second in the new ARF Salon Series, as speakers and attendees explore the pros, cons and complexities of CSR programs.
Leading brand marketers, along with a CSR expert will share best practices and case studies that showcase what helps or hinders …
Join the ARF at SXSW on March 13 for a one-day Think Tank: Solving Problems in Cross-Platform Advertising to address the cross-platform challenges confronting our industry. Renowned critical thinkers from agencies, media companies, measurement organizations and trade groups will share their perspectives, insights, and endeavors in the SXSW Brands and Marketing track to address:
How ad agencies are balancing the needs of brand advertising with the complexity of buying targeted audiences.
How major independent measurement companies are keeping up with the explosion of digital and behavioral data.
How media companies are endeavoring to offer advertisers innovations in accountability, attribution and performance marketing.
April 15 @ 9:00 am - April 16 @ 7:00 pm • Jersey City
Now moved to April, AUDIENCExSCIENCE, the agenda-setting conference on audience growth and measurement, gathers a cross section of industry leaders to address today’s measurement and growth challenges, while bringing the future into sharp focus.
The Future of Audience is Now
Dozens of inspiring speakers from forward-thinking companies -- including Axios, Hulu, Magna Global, The New York Times, Turner, and Xandr -- will appear on the main stage and in concurrent sessions to surface new solutions and techniques in key areas of interest: from more accurately measuring cross-platform/cross-device audiences... to better reaching desired targets at sufficient scale... to improving attribution to increasing marketing ROI... and mo…
There is no doubt the media landscape has changed. Media consumption has fragmented across platforms and the lines between TV and digital continue to blur. Despite these shifts, TV's biggest content monetization event, “Upfronts,” continues its reign as one of the most important events of the year.
Perhaps the greatest proof of how untouchable Upfronts are, was when Digital & OTT followed in TV’s footsteps and, in 2008 the Newfronts were born. This left many scratching their heads pondering, “What the %#&! are Newfronts?”
Fast forward five years later, we again find ourselves in the midst of Upfronts & Newfronts season. Over drinks and nibbles, industry experts will discuss:
- Whether Upfronts work…