There is no doubt the media landscape has changed. Media consumption has fragmented across platforms, and the lines between TV and digital continue to blur. Continued growth of OTT viewing options further splinters audiences.
Despite these shifts, TV networks’ annual efforts to attract ad dollars, the “Upfronts,” still reign as the most important revenue-generating events of the year. The accompanying “ Newfronts” underscore the number of players contributing to new video content and the upheaval in viewing habits.
The Upfronts & Newfronts season provides the perfect time to grab drinks and hors d’oeuvres and enter into a frank and productive dialogue on key questions, including:
Do the Upfronts still …
The promise of 5G is becoming a reality. Major players are beginning to roll out services, and 5G devices are on the way.
The 5G data explosion will create new opportunities and challenges. Marketers, content owners and companies who work with them, will strive to take advantage of the ubiquitous and turbo-charged 5G connectivity and capacity of networks that will provide a wealth of data and new ways to engage consumers.
Get ready for the next technological wave as experts discuss:
• Implications on mobile offerings and consumption, based on more computer power, reduced wait times, and the ability to handle the processing load for big tasks
• Expected growth of AI and Machine Learning; IoT in all its forms; connec…
The New Researcher:
What skills you should be developing and how to build your team
The skills demanded of the modern-day researcher are everchanging as traditional research and data and analytics intersect. What skills should you be developing and what should you be thinking about to build a successful team now and for the future?
Research’s role within organizations and the frameworks that are used when hiring and organizing teams differ. What is your organization thinking about when hiring and how do you find the right people with all the skillsets needed today? How can you influence the best outcome?
Senior leaders will discuss how they are building and managing teams of today and the best approaches given emer…
Why has customer experience become such a critical factor today for brand success? Find out at EXPERIENCExSCIENCE, ARF's one-day event on September 25 during Advertising Week New York.
Marketing is moving beyond messaging to encompass experiences, according to Publicis' Chief Growth Officer, Rishad Tobaccowala.
To help the industry master developing and marketing customer experiences, this "conference within a conference" will address key issues and opportunities, including:
How is customer experience being redefined?
What are best practices from established brand that are getting customer experience right?
How are new, disruptive brands changing the customer experience game?
What roles can paid, o…