Grocery is not going to remain behind other retail classes in online/offline, omnichannel evolution for very much longer. That’s because consumers are already expecting their experiences to seamlessly combine the best of what both online and offline have to offer.
At this year’s ARF SHOPPERxSCIENCE event, explore how CPG Brands and retailers can keep pace with consumers and implement winning solutions. You’ll take away the latest trends and evidence-based examples to succeed in a new world of bricks & clicks & swipes & voice.
Amy Gómez, Ph.D. - SVP, Cross-Cultural Marketing, Geometry
Jeff Admiraal – Associate Director, P&G Shopper Analytics &…
October 1, 2018 @ 8:00 am - October 4, 2018 @ 5:00 pm
Claim yoursavings on AWNY registration
The benefits to ARF members at this year’s Advertising Week New York promise to be the biggest and most valuable ever, and we’re kicking things off with exclusive savings on registration to the festival.
To claim your 10 percent discount, simply use the code AWARF2018 when you register at http://newyork.advertisingweek.com/register
ARF ON STAGE:
Tuesday, October 2nd on the Data Stage, time: TBD
ARF’s Scott McDonald will lead a session on:
Two Aspects of Data Integrity: Accuracy and Ethics
On data accuracy, the highlights of research to develop a scalable tool that assesses the accuracy of commercially available 3rd party data targets.
On data ethics, release of the A…
October 18, 2018 @ 8:00 am - October 18, 2018 @ 6:00 pm
"Everything starts with the customer" - Louis XIV
Audiences today have more control over the content they consume, when they consume it, and what platform they consume it on.
As competition intensifies to attract viewers across platforms, it forcing new challenges on the industry including 1) measuring if the OTT growth has impact drawing viewers away from ad-supported video, 2) determining what viewers truly want from the experience and 3) looking at new ways to get involved with non-ad supported video (sponsorship and native advertising).
Streaming numbers are significant but not the whole story…the percentage of TV viewers who stream rose from 42 percent to 70 percent (From 2013 to…
November 8, 2018 @ 8:30 am - November 8, 2018 @ 12:30 pm
AI Workshop: Examples and Applicability
Artificial Intelligence is changing the way we advertise and market. Attribution algorithms “learn” from daily feedback. Algorithms used for dynamic creative are “testing and learning.” Automated insight engines are modeled after recommendation engines.
At ARF’s workshop on November 8, companies in these spaces will share what, how and why they are using AI to address these business needs. What efforts were needed to persuade management to invest in AI technology? What members on the team have the right skills now to manage data and apply these learnings? Do the results make the investment worth it?
Join us to hear about real-world examples and applicabilit…
November 14, 2018 @ 9:00 am - November 14, 2018 @ 5:00 pm
“Nobody has a crystal ball, and part of evolving a business plan is to say, I might have said we're going left, but I see the opportunity and we're going right.” - Ryan Kavanaugh, founder and CEO of Relativity Media
Companies are always trying to figure out what will happen in the future. They don’t always think of this as “forecasting”, but it is. Simply to budget for next year, firms need to make implicit or explicit forecasts about the health of the economy, the demand for their products, the action of their competitors, and a host of other factors. At FORECASTxSCIENCE, the ARF will spotlight some of the leading-edge techniques that give companies an edge in predicting such things as:
December 4, 2018 @ 1:30 pm - December 4, 2018 @ 6:00 pm