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February 2018

FINANCExSCIENCE 2018

February 22 • 8:00am12:00pm
ARF, 432 Park Avenue South
New York, NY 10016 United States

About FINANCExSCIENCE 2018 is a half-day event on improving data-driven marketing to help differentiate your brand in today's financial arena. Industry leaders will share insights on deepening brand loyalty and creating a stronger engagement with customers by delivering a more personalized and positive experience. Sessions will focus on an advanced understanding of the capabilities of the latest digital technologies, providing the crucial advantage needed to attract new customers and build loyal customer bonds within the financial services sector. Plus, what…

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Why Ad Dollars Shift

February 28 • 1:00pm2:00pm

Learn from your desk what factors are affecting “Time Spent With Media,” the golden rule for analyzing why advertising dollars shift among different media. Hear BMO Capital Markets’ Media & Internet Analyst Dan Salmon explain the importance of understanding user behavior and quality of media; both significant to the growth of digital marketing spending. Key themes of the presentation include:      The effects of user behavior and quality of media on the growth of digital marketing spending.      Basic principles including “Meeker’s…

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Women in Analytics: Build Community and Hone Skills

February 28 • 2:30pm7:00pm
Fairmont Miramar, 101 Wilshire Blvd
Santa Monica, CA 90401 United States

Join us for an afternoon of learning, connecting and co-mentoring. This ARF Women in Analytics event in California will focus on the use of AI and machine learning whose use in media and entertainment is nascent. Will these tools become critically important? What does this mean for women in leadership? How do you develop the right skills to capitalize on these opportunities?  At this event we will explore: The future of these capabilities, How it will impact the industry, How…

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March 2018

CONSUMERxSCIENCE 2018

March 27March 28
Pier Sixty, Chelsea Piers
New York City, NY 10011 United States

  Mark your calendar to attend the ARF's flagship March conference CONSUMERxSCIENCE, with its theme "Build Brand Success and Creative Impact." The conference turns its focus on a deep understanding of consumer behavior and the drivers of creative excellence.  

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April 2018

AUTOMOTIVExSCIENCE 2018

April 3 • 1:30pm6:00pm
NYC, TBD

The Automotive industry is becoming much more than just about driving a vehicle, it is an extension of your home, office and life.  With autonomous driving, shared services and AI, there is much to learn about the latest trends and strategies to market auto brands to buyers. Examine the science behind the path to purchase from website activity to auto sales Discover the latest on how location-based-analytics can provide attribution to ad campaigns effectiveness Find new ways to target brands…

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Young Pros: Chicago

April 5 • 5:30pm8:30pm
Chicago, TBD

  Pave Your Leadership Path.  

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AD AVOIDANCExSCIENCE 2018

April 19 • 8:00am12:00pm
ARF, 432 Park Avenue South
New York, NY 10016 United States

While ad avoidance isn't new, it is evolving. Some platforms are feeling the burn more than others. The latest will be shared on what drives ad avoidance, how it's being measured and ways for advertisers to break through the barriers.

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Young Pros: NYC

April 26 • 5:30pm8:30pm
NYC, TBD

  Pave Your Leadership Path.  

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May 2018

Women in Analytics: Build Community and Hone Skills

May 1 • 1:30pm6:00pm
Minnesota, TBD

  An afternoon devoted to creative evaluation, building a community and honing your leadership skills.  

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SOCIAL MEDIAxSCIENCE 2018

May 8 • 8:00am6:00pm

 

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