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November 2017

Women in Analytics – Gender Equality: Your Career, Your Future

November 28 • 1:30pm6:00pm
Fordham University, 140 West 62nd Street, Leon Lowenstein Center, 12th Floor Lounge
New York, NY 10023 United States
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It’s easy to get a promotion, right? All you have to do is work hard and be patient. Not exactly. Studies show there are more women in the workplace than ever—57 percent of women in the U.S. work—but they hold only about 20 percent of management-level jobs. In fact, though men and women often start their careers on equal footing, women are far less likely to be promoted. We all lose out,…

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December 2017

ARF Young Pros NYC Bootcamp

December 5 • 8:30am7:00pm
Google NYC, 111 8th Avenue, 11th Floor
New York, NY 10011 United States
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ARF Young Pros NYC Bootcamp Paves the Way to Career Development. Industry’s Hot Topics Highlighted In Fun And Engaging Interactive Sessions With Industry Leaders. Full-Day Mini-Conference is Young Pros’ Biggest Event of the Year. In a constantly changing world—and a constantly evolving industry—there’s an ongoing need to stay engaged and upgrade your skills to advance your career. ARF’s Young Pros NYC Bootcamp brings together respected industry leaders to share insights on today’s hottest…

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How Advertising Works: Improving Creative Across Platforms and Mobile

December 6 • 1:00pm2:00pm

What are the most impactful ways to create valuable mobile advertising that doesn’t disrupt the consumer experience? Join us at our December 6th webcast as we present new research that was conducted as part of the ARF's How Advertising Works project. The findings revealed: How to optimize creative for a cross-platform campaign Which ad formats are most effective on mobile Speakers Paul Donato Chief Research Officer, ARF Horst Stipp, Ph.D. EVP, Research & Innovation: Global…

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ARF Holiday Party 2017

December 8 • 5:00pm8:00pm
ARF, 432 Park Avenue South
New York, NY 10016 United States
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Please join us and let us say thank you for your support as an ARF member. Enjoy a warm evening of networking with other members, the ARF Board of Directors and our staff. As this year winds down and work focus has already turned 2018 campaigns, initiatives and new research programs... here at the ARF, we’re into full swing planning for CREATIVExSCIENCE, our new annual conference 3/27-28. Let’s all pause. Raise a glass.…

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March 2018


March 27, 2018March 28, 2018

  Mark your calendar to attend the ARF's flagship March conference CREATIVExSCIENCE, with its theme "Understand What Drives Today's Consumer." The conference turns its focus on a deep understanding of consumer behavior and the drivers of creative excellence.  

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