Have a myARF account?

Loading Events
Find Events

Event Views Navigation

Upcoming Events

Events List Navigation

June 2017

Practical Coaching Skills

June 27 • 5:30pm8:00pm
The ARF, 432 Park Ave South
New York, NY 10016 United States
+ Google Map

Young Pros People Management Skills Series Session 2 of 5 Have you ever thought of the similarities between what makes a good manager and what makes a good coach?  Well, there are many similarities.  Some of the most effective managers make good use of proven coaching techniques.  In this session, attendees will learn the 7 steps to effective coaching and discuss the importance of strong listening skills.  Attendees will learn how to best use these skills to improve employee performance…

Find out more »
July 2017

Principles of Progressive Discipline

July 11 • 5:30pm8:00pm
The ARF, 432 Park Ave South
New York, NY 10016 United States
+ Google Map

Young Pros People Management Skills Series Session 3 of 5 One of the toughest challenges a manager will face is getting an employee struggling with job performance to turn things around.  Progressive discipline is a process for dealing with job-related behavior that does not meet expected and communicated performance standards.   Progressive discipline is simple in theory, but can be much more complicated in practice. In this session, attendees will learn the common steps in fairly addressing employee job performance issues…

Find out more »

New Cross-Platform TAM Ratings Currency in Action

July 12 • 1:00pm2:00pm

Alexander Nielsen, Chairman of the TAM Steering Committee in Denmark, will present one of the most ambitious new cross-platform audience measurements globally: The New Viewer in Denmark. This service provides the market with daily updated ratings for both traditional TV viewing and online viewing of TV-content – regardless of platform and device. This new service is provided by Kantar Gallup.Alex will present data from TAM such as viewing minutes and weekly reach across a range of demos. He will introduce…

Find out more »

Clash of Platforms or Big Blur? Success Strategies for today’s evolving Digital/Social Platforms

July 13 • 8:30am6:00pm
Leo Burnett, 35 West Wacker Drive
Chicago, IL 60601 United States
+ Google Map

Not long ago life was simpler: neatly differentiated were digital's professionally produced content and social's organic reach. But cracks appeared, letting the “Paid” business model spill onto non-traditional platforms, while waves of branded content began breaking down the wall between “church and state.”At the same time, once exclusive social features like trending stories, live video, location driven discovery, and even payments and commerce started to appear across all platforms. And premium content’s ability to command premium subscription is suddenly on…

Find out more »

The Art of Delegating

July 18 • 5:30pm8:00pm
The ARF, 432 Park Ave South
New York, NY 10016 United States
+ Google Map

Young Pros People Management Skills Series Session 4 of 5 Delegating work can be one of the biggest challenges faced by a manager.  Before becoming managers, individuals are accustomed to doing everything as individual contributors.  Having to distribute work to others is not as easy as it seems.  It takes time and planning to do it effectively. In this session, attendees will learn some effective techniques to delegate work across a team to improve the quality of the work and…

Find out more »

The Untethered Shopper: Technology Unleashes “Bricks & Clicks & Swipes & Voice”

July 19
21c Museum Hotel, 200 NE A St
Bentonville, AR 72712 United States
+ Google Map

In the beginning, there was commerce. Shoppers went to physical stores to buy things. Then there was e-commerce. Shoppers went to their PC's to research, browse and buy things. Then there was m-commerce. Shoppers tapped on their smartphones to photograph, research, browse and buy things. Now there's v-commerce. Shoppers stand in their kitchen and say out loud, "Alexa, buy me paper towels." How can retailers successfully integrate all these consumer touchpoints to increase conversion and loyalty across bricks & clicks…

Find out more »

Mobile is the New Personal Primer for Beauty

July 19 • 1:00pm2:00pm

Check back for more information on this webcast.For more information on the Webcast Wednesday program, visit: ARF Webcast Program.

Find out more »

Techniques of Behavioral Interviewing

July 25 • 5:30pm8:00pm
The ARF, 432 Park Ave South
New York, NY 10016 United States
+ Google Map

Young Pros People Management Skills Series Session 5 of 5 Hiring the best candidate for a job opening can be a big challenge.  Making a hiring mistake can exact a big toll on an organization, not only financially, but on the morale and productivity of the team as well.  Behavioral Interviewing is a job interviewing technique whereby the applicant is asked to describe past behavior in order to determine whether she is suitable for a position.  By asking candidates to…

Find out more »

Improving Mobile Survey Completion Rates & Accuracy

July 27 • 8:30am11:30am
The ARF, 432 Park Ave South
New York, NY 10016 United States
+ Google Map

If you’re doing a web survey, you’re doing a mobile survey: Pew research estimates fully 27% of respondents took their most recent survey on a smartphone. Mobile survey response rates significantly lag both desktop and in-app Learn best practices and reliable tactics to improve completion without comprising data quality.     Supported By Save

Find out more »
August 2017

Getting It Right Across Platforms: Creative, Context & Culture

August 1 • 8:30am12:00pm
Unnamed Venue, Los Angeles, CA United States + Google Map

Venue TBA Whether you're promoting tune-in, coming attractions or leveraging entertainment partnerships, effective creative across platforms is the bedrock of advertising success. Thanks to innovation such as neuroscience methods, we are improving our understanding of consumers’ emotions, which helps make creative more impactful. Also integral to effective creative are context effects – the impact of factors surrounding a commercial message, such as the content prior to the ad or the medium/platform on which the ad is served – and culture,…

Find out more »
+ Export Events