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  • May 5 @ 2:00 pm - 6:00 pm

Women in Analytics: Progress and Gaps

Great strides have been made to improve diversity and gender equality in the workplace. The unfortunate truth is that major gaps still remain. What can you do, personally, to advance progress? What specific steps can you make within your organization and in your career? Join the ARF’s Women in Analytics for our third event of the year on May 5 in Chicago, where authors and practitioners will share their latest industry research and first-hand experiences. Discover impactful strategies such as:…
  • May 7 @ 5:00 pm - 7:00 pm

Salon Series: Navigating the Messy Middle

Multicultural Conversations on Handling the Hard StuffMulticultural executives in media, marketing and research face a unique set of challenges. Not only do they need to navigate their own careers while often in the minority, but they are also responsible for helping their companies produce the best research on, or the most effective marketing to, multicultural audiences. The ARF’s Cultural Effectiveness Council will host a unique event as part of the 2020 Salon Series – two fireside chats with industry thought…
  • June 15 @ 9:30 am - June 19 @ 6:00 pm


ARF+SXSW 2020 In a statement released on March 6, 2020, SXSW announced that the city of Austin, TX, had cancelled all SXSW March events. It said in part: “We are exploring options to reschedule the event and are working to provide a virtual SXSW online experience as soon as possible for 2020 participants.” Thus, the ARF’s full-day program, originally scheduled for March 17, 2020, will no longer be taking place. We will keep you informed of any further updates. Do…
  • October 29 @ 9:00 am - 4:00 pm • New York

Attribution & Analytics Accelerator

The Attribution & Analytics Accelerator is a rigorous forum focused exclusively on attribution, marketing mix models and the science of marketing performance measurement. The boldest and brightest minds will take the stage and share the latest industry innovations — real case studies will be supplemented with in-depth discussions led by moderators who know what to ask. The Accelerator will feature high-profile experts and marketers on the front lines who will debate new solutions and address unmet technical needs. This gathering…
  • November 12 @ 5:00 pm - 7:00 pm • New York

NEW DATE - Salon Series: The Power of Influencer Marketing

Your safety and well-being are our top priorities. Due to ongoing concerns around the coronavirus (COVID-19), and in accordance with recommendations from health organizations including the World Health Organization (WHO), United States Centers for Disease Control and Prevention (CDC) and local authorities, we have decided to postpone our Salon Series: The Power of Influencer Marketing event (originally scheduled for March 26) to November 12, 2020. We apologize for any inconvenience and thank you for understanding. Please contact the ARF with…

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