What Drives Audio Success?
Have you heard the latest regarding podcast and music’s impact on audio marketing? For example, do you know…
Companies that use music aligned to their brand identities are 96 percent more likely to be recalled, according to research carried out at the University of Leicester, UK?
Podcast audiences have grown so significantly that now 51 percent of Americans 12+ listen to them, based on Edison Research’s “The Podcast Consumer 2019” report?
Experts from iHeartMedia, McCann NY, MRI-Simmons, SPARK Neuro, and Westwood One will explore the successful use of music, podcasts and other audio formats in several ad campaigns, looking at:
How new forms of audio are being incor…
Staying Competitive in Today’s Shifting Retail Consumer Landscape
Shopper marketing change is rampant! The good news: disruption is creating opportunities - not just challenges - and the industry is responding with new approaches to increase market share and revenue.
Learn how leading brands are engaging consumers and building growth, as advertiser, agency media company, research and data company executives share insights, solutions and case studies on July 9 in Chicago.
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Industry experts will reveal new techniques and solutions, as they delve into a range of critical topics, such as:
Finding the right balance between short-term activation and long-term brand building
Lessons to learn and incorporat…
Turning “Don’t” into “Do”: Understanding Consumer Behavior
Findings from behavioral science offer profound insights into why people do the things they do.
Author Matthew Willcox suggests that before you start thinking about why people buy your product, or why they adopt the behaviors that you want to encourage, you should use behavioral insights to understand why people won’t.
What you will learn:
Why people don’t - or won’t - do something is as important (or arguably, more important) as understanding why they might do it
Key factors behind why people don’t do things lie below conscious thought and are often not revealed by traditional research
How and why the cognitive mechanisms that under…
Scoring Big with Sports Marketing & Sponsorship
Sports is big business. Learn how to score at SPORTSMARKETINGxSCIENCE, where the play-by-play will delve into trends, best practices and success metrics. Register now to reserve your seat.
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PwC projects the North American sports market to surpass $80 Billion in revenue in 2022. And that’s just accounting for traditional revenue streams like media rights, tickets, sponsorship and merchandise. Sports Sponsorship revenue alone is expected to reach over 18 Billion US dollars in 2019. Source: PwC Sports Outlook (October 2018)
But the playbook is changing. The legalization of sports betting, expansion of eSports, and the growing number of ways to engage with sports…
Savvy marketers are demanding their partners move beyond last touch attribution. But the alternatives - algorithmic attribution and single-platform incrementality studies - are either not incremental or not scalable. Brand Lift measurement delivers both, and is available in real-time as a better way to optimize for sales lift across the industry.
Join us on August 14 for a breakfast session to learn more about Causal Analysis in Brand Measurement, including:
Causal vs Correlation
RCT vs Behavioral
How Causal fits into MTA & Incrementality
Where this takes us in the future
Why has customer experience become such a critical factor today for brand success?
Find out at EXPERIENCExSCIENCE, ARF’s one-day event on September 25 during Advertising Week New York. Get your exclusive ARF discount to attend all 2019 Advertising Week activities, including EXPERIENCExSCIENCE, with CODE ARF2019.
Act now to get your ARF discount
At EXPERIENCExSCIENCE, you will hear from brands – both established and new – about how they are achieving memorable and meaningful customer experiences. In addition, we’ll explore these areas:
What is the role of CDP in managing customer experience?
How can brands get the best out of paid, owned and earned media?
What are best practices for measu…