Why has customer experience become such a critical factor today for brand success?
Find out at EXPERIENCExSCIENCE, ARF’s one-day event on September 25 during Advertising Week New York. You must use code ARF2019 to attend EXPERIENCExSCIENCE and get access to an exclusive ARF cocktail reception at Bar Boulud that evening, plus all Advertising Week NY sessions.
Act now: Rates Increase Soon
At EXPERIENCExSCIENCE, you will hear from brands – both established and new – about how they are achieving memorable and meaningful customer experiences. In addition, we’ll explore these areas:
What is the role of CDP in managing customer experience?
How can brands get the best out of paid, owned and earned media?
Join us on October 22 at NBCU’s Universal Studios lot in Los Angeles, CA to examine the latest trends, technologies, content and competition within the OTT space. Over the course of a day, we will delve into these three areas:
State of the Art in Measuring Changing Viewing Behaviors
Understanding How and Why Viewers Choose Viewing Platforms
Optimizing OTT Ad Impact
More details to be posted soon. Register now to reserve your spot!
Venue: Universal Studios Lot,(Gate 3)
Solving the Attribution Puzzle
Bridging MMM and MTA for Better Marketing Outcomes
Market mix models (MMM) have been a staple of marketing analytics for decades, but our ever-expanding digital footprints have facilitated the rise of multi-touch attribution (MTA) as a competing paradigm for understanding the ROI of each component of marketing spend.
Each approach has its pros and cons: MMMs are more comprehensive, but they take more time. MTA models are faster and more granular, but generally apply to more limited use cases. This creates challenges for marketers, as they try approaches to connect the two to gain from both, while avoiding mistakes.
Learn how marketers are solving the attribution puzzle— whether a traditiona…