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  • July 30 @ 1:00 pm - 2:30 pm

Women in Analytics: Career Skills - Strategies, Steps & Success

Whether you are just starting out in marketing insights and analytics or you have been in the workforce for 20+ years, certain career skills remain vital to your success. What are tried and true strategies? What are specific steps you can take to catalyze change? The ARF’s Women in Analytics Group is pleased to host a mentoring workshop on July 30. Insights and analytics leaders from finance, pharma, media and research providers will share their trove of knowledge and experience.…
  • November 12 @ 5:00 pm - 7:00 pm • New York

NEW DATE - Salon Series: The Power of Influencer Marketing

Your safety and well-being are our top priorities. Due to ongoing concerns around the coronavirus (COVID-19), and in accordance with recommendations from health organizations including the World Health Organization (WHO), United States Centers for Disease Control and Prevention (CDC) and local authorities, we have decided to postpone our Salon Series: The Power of Influencer Marketing event (originally scheduled for March 26) to November 12, 2020. We apologize for any inconvenience and thank you for understanding. Please contact the ARF with…
  • November 16 @ 12:30 pm - November 19 @ 2:00 pm

Attribution & Analytics Accelerator

The Attribution & Analytics Accelerator© is a rigorous forum focused exclusively on attribution, marketing mix models and the science of marketing performance measurement. The boldest and brightest minds will take the stage and share the latest industry innovations – real case studies will be supplemented with in-depth discussions led by moderators who know what to ask. The Accelerator will feature high-profile experts and marketers on the front lines who will debate new solutions and address unmet technical needs. This gathering…
  • December 3 @ 12:00 pm - 2:00 pm


In 2017, the ARF organized a conference, hosted at Google, to consider the predictive accuracy of different methods of business and political forecasting. Given that pre-election polls had been widely blamed for failing to predict the outcome of the 2016 Presidential election, half of the ARF program was devoted to a post-mortem assessment of the polling methodologies – comparing the canonical methods with newer methods based on social media monitoring, betting markets, momentum analysis and modeling of social indicators. In…

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