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  • June 11 @ 12:00 pm - 2:00 pm

Creative: Under Which Conditions do Purpose Campaigns Work and Not Work?

The ARF, in partnership with Kantar, recently developed an impactful report, Cracking Brand Purpose, to shape, guide and evaluate purpose campaigns, even during difficult news environments. At this virtual Leadership Lab you will be privy to key report findings and discuss relevant case studies. Cracking Brand Purpose is especially timely given that the recent coronavirus pandemic and oncoming recession have caused brands to pivot to purpose-driven campaigns. The difficulty is that there is little agreement on what actually constitutes a…
  • June 15 @ 1:00 pm - June 19 @ 2:00 pm

ARF North by Northeast

ARF North by Northeast 2020 : Leveraging Human Psychology to Build Brands and Sales Why do people buy some products and not others? How do media messages influence a shopper’s buying choices? What makes buyers tick and what makes them click? How can marketers effectively harmonize emotion and action? What are best practices for combining big data and small data to understand and predict customer behavior? We (humans) like to think of ourselves as rational animals. Over the past two…
  • October 29 @ 9:00 am - 4:00 pm • New York

Attribution & Analytics Accelerator

The Attribution & Analytics Accelerator is a rigorous forum focused exclusively on attribution, marketing mix models and the science of marketing performance measurement. The boldest and brightest minds will take the stage and share the latest industry innovations — real case studies will be supplemented with in-depth discussions led by moderators who know what to ask. The Accelerator will feature high-profile experts and marketers on the front lines who will debate new solutions and address unmet technical needs. This gathering…
  • November 12 @ 5:00 pm - 7:00 pm • New York

NEW DATE - Salon Series: The Power of Influencer Marketing

Your safety and well-being are our top priorities. Due to ongoing concerns around the coronavirus (COVID-19), and in accordance with recommendations from health organizations including the World Health Organization (WHO), United States Centers for Disease Control and Prevention (CDC) and local authorities, we have decided to postpone our Salon Series: The Power of Influencer Marketing event (originally scheduled for March 26) to November 12, 2020. We apologize for any inconvenience and thank you for understanding. Please contact the ARF with…

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