Inside the Journal of Advertising Research: What Drives Ad Engagement: From AI and Skippable Ads to Life Transitions

Name: Inside the Journal of Advertising Research: What Drives Ad Engagement: From AI and Skippable Ads to Life Transitions
Start: 2025-12-11T12:00:00-05:00
End: 2025-12-11T13:00:00-05:00
Location: Virtual

December 11 @ 12:00 pm - 1:00 pm EDT | Virtual

On December 11, we dove into three new articles from the Journal of Advertising Research on how emotion, control, and context shape the evolving dynamics of ad effectiveness in the digital age. Attendees gained new insights on how consumers engage with advertising across technology, timing, and life context based on fresh research from around the world.

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Featured Speakers

Colin CampbellEditor
Journal of Advertising Research

Sara HansonAssociate Professor of Marketing
University of Richmond

Heather PresslerFounder and CEO
BlueHuki Digital Marketing

Jaewon Royce ChoiOurso Endowed Assistant Professor in Digital Advertising
Louisiana State University Manship School of Mass Communication

Ben E. BorensteinKevin Tedeschi ’71 Assistant Professor of Marketing
Villanova