On September 20, the
Cognition Council’s Long-Term Effects Working Group explored the value and role of branding in evoking meaningful attention. Panelists presented research on the effects of brand characteristics on consumer motivation and cognitive load. Attendees gained a deeper understanding of neurological measurement techniques and terms, as well as the value of certain brand attributes and creative elements.
Featured Speakers
Vas BakopoulosSVP – Global Head of Measurement, Insights & Strategy
MMA
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Janet GallentAssistant Clinical Professor
Gabelli School of Business
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Ellie ThorpeGlobal Director
Kantar BrandZ
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Duane Varan, Ph.D.CEO
MediaScience
Jay MattlinVP, Research / Director, ARF Council Program
ARF
Moderator