OTT 2023: Navigating the Evolving Media Landscape
The media landscape continues to evolve, arguably at a faster rate than ever. As the meaning of OTT has changed from “Over-the-Top” to include video content on all platforms, the ARF’s OTT 2023 event will present research-based insights on how viewers use different forms of TV/video on the various platforms.
Join us on October 24 in-person or virtually to hear the latest data and discussions of the data’s implications from leading media and measurement experts. They will share insights on:
- The Changing Viewing and Media Landscape and the Drivers Behind Gen Z’s Viewing Behaviors
- Updates on Emerging Cross-platform Measurement Solutions and Attention Metrics
- Advertising Innovation and Optimization
- Diversity: LGBTQ+ Representation in Content and Advertising
- Improving the Effectiveness of Promotions
In addition, experts will offer their predictions for 2024 and beyond based on the new data.
OTT 2023 attendees will have the opportunity to network over breakfast, lunch, breaks and the cocktail reception.
Mark your calendar for October 24 – Register Today!
Speakers
Warner Bros. Discovery
Nielsen
Ipsos
Comscore
MediaScience
CBS
Warner Bros. Discovery
NBCUniversal
Hub Entertainment Research
Disney Entertainment Television, Networks & TV Business Operations
Variety Intelligence Platform (VIP+)
GLAAD
Mediaprobe
Enact Insight
LG Ad Solutions
NRG
Kantar
Ipsos
MRI-Simmons
Ipsos
Coalition for Innovative Media Measurement (CIMM)
eye square USA
Ipsos
Warner Bros. Discovery
IUU Ipsos
Sony Pictures Entertainment
Hub Entertainment Research
DASH
ARF
ARF
ARF
SPONSORS
HOST
PREFERRED HOTEL
Discounted rate for “ARF OTT 2023” attendees if booked by 10/6 – based on availability.
Click here for more information and to book your hotel reservation.