The media landscape is evolving so quickly that even the meaning of OTT is changing: it is morphing from “Over-the-Top” to “Optimizing Total TV” on all platforms – Broadcast, Cable, SVOD, AVOD, and FAST.
The battle for attention is real and publishers and advertisers need updated strategies to reach consumers. They need a clear understanding of viewers’ cross-platform habits and video journeys.
Which is why you should join us in person in Burbank, CA on October 25. Media and measurement authorities will share fresh research-based insights on:
Which types of streaming services (AVOD, SVOD, FAST) are gaining popularity with consumers and why.
The importance of user experiences and content discovery.
A look at new Sports viewing options and the role of Audio/Podcasts and Games to align with and promote video content.
How advertisers can break through the clutter with innovative formats and creative.
The latest cross-platform measurement improvements.
Experts’ take on the future of “total TV”, especially streaming.
Join us – over breakfast, lunch, breaks and cocktails – to find out what viewers really want when it comes to FAST, AVOD and SVOD, and whether there are viable solutions for cross-platform measurement.