Farzad Abedi (email@example.com) is a PhD student at Macquarie University, Sydney, Australia. He has a keen interest in digital media, big data and artiﬁcial intelligence in advertising, as well as strategic approaches to media and creativity.
Scott Koslow (firstname.lastname@example.org) is a professor at Macquarie University and Abedi’s supervisor. His research specialties are advertising creativity, strategy and effectiveness. He has worked with most major agency brands.